I guess it’s already been said but the net has boosted the way, what and where I ride the most. Watching the pro’s do massive whips off cliffs on monster bikes has me popping over roots like a man possessed.
With people like Danny Mc and Chris Akrigg introducing more and more people to what can be done on a bike means more and more money can be made and thrown into the industry.
It was all there 10 years ago but with the world becoming more and more obsessed/dependant on it for its hive mind, it’s impact in the last decade is immensely widespread.
Modern bikes individuality seems to have grown also. Fat bikes, 10″ DH rigs, 26″, 29″ 900cc, free-ride lite, burley xc and so on. Even road bikes have started to look cool (ish)