Hello B.A.Nana
The original idea was to send out a different bottle for every week of the year, which we would deliver every week but after looking into it we realised that it wasn't feasible logistically and it was cost prohibitive.
So we are now delivering 13 bottles a quarter (52 in total). The offer price is £69.99 inclusive of postage.
Through lots of conversations and research we know that participating breweries will generally sell there beers on the site for £2.00+ a bottle, so 52 would be a minimum £104. add to this 4 x £4.99 (our standard post rate for a case) = £123.96
You're correct we've made some assumptions, Im not sure if we're breaking the law, we're not intending to deceive anyone, just outline the benefits of the subscription. I can let you know the exact saving you'll be making in a couple of weeks from now if you'd like?