Rapha reports losses for the seventh year in a row

I’ve found that I’m an M in the MTB gear and a L in any roadie gear I buy. I don’t know what that says about their view on mountain bikers in general…

To me it doesnt compute. Their sizing is all racing snake. Young skinny folk

56, 100kg+ and 6ft 4. Not too much beer belly, but still polar opposite of Racing Snake. I find Rapha fits very well. I tend to stay away from lighter shades though.

There’s less people interested in cycling full stop?

It’s downhill from here for many business – not least niche ones.

Just gone to my local small precinct 10 empty stores.

Things are going to get much worse.

(I’ve never purchased rapha – more of an assos type (when buying high end) but wonder if assos are in a similar boat?)

5’9, a chunky 87kg, I can get in L in Rapha, though if I put on any more weight I’ll need to go up to XL.

A mate has gone from Rapha to Torm for jerseys,  says they are like the original Rapha sportwool jerseys.

@MoreCashThanDash – not bothered due to important life away from spells check

A former GF who liked the idea of cycling … I’ll bet she’s not alone.

Time to move on, lad 😉

Maybe a lot of the rich MAMIL have gone back to playing golf,that’s gonna hurt sales.

>lolz-winky emoji<

they used to (I’m not sure they still do) have an offer that give you a 50% discount if you returned n item in exchange for a smaller size

I tried to take them up on that, but it was only if you paid full price in the first place – which given their sales made it non-viable.

Maybe a lot of the rich MAMIL have gone back to playing golf,that’s gonna hurt sales.

I dunno if the number of wealthy cyclists has dropped or just plateaued (but that Rapha’s strategy was based on growth)?

They’ve done a decent job of diversifying into gravel and MTB clobber, but it feels like other “premium” brands have eaten their lunch a bit on the roadie side and the off-road side is very competitive anyway.

Surely they’ve only got to sell a couple of jerseys and thats enough profit for 10 years

They’re owned by private equity are they not?

In which case it’s likely that they’re on a doom loop and any value in the company is being extracted for the benefit of the owners.

they used to (I’m not sure they still do) have an offer that give you a 50% discount if you returned n item in exchange for a smaller size
I tried to take them up on that, but it was only if you paid full price in the first place – which given their sales made it non-viable.

They don’t do it at all now based on some nonsense about them not wanting to be supporting a financial incentive for weight loss or some such baloney to try and excuse them reneging on the deal.

i just bought loads of mtb and gravel stuff in the sale. everything was at least 50% off.

I think I’ve only bought a pair of socks from them at full price. if you miss a sale, there will be another one along in a minute

Trail shorts are 50% off even for reasonable colours

I think GCN were talking about a bogus Rapha site on this weeks Show on Monday, I’m hoping that’s not the one you’ve used !!!!!!!!

The fake Rapha site was mentioned in Cycling Weekly this week. I think there was a similar fake website scam recently with Giro as well.

https://www.cyclingweekly.com/news/fake-rapha-websites-target-customers-and-leave-them-out-of-pocket-with-no-items-shipped-british-brand-issues-official-guidance-on-avoiding-scams

There’s loads of discount Rapha stuff in Evans / Sports Direct / Frasers in Meadowhall.

There’s loads of discount Rapha stuff in Evans / Sports Direct / Frasers in Meadowhall.

Imagine if they went bust and Mike Ashley bought them up.

Owned by one of the Waltons (of Wal-Mart) who has got into cycling a bit, so possibly more of a vanity project more than an asset stripping strategy. They have recently made a very usable gravel bike for $248 badged as Ozark Trail, which I take as a good sign.

 They have recently made a very usable gravel bike for $248 badged as Ozark Trail, which I take as a good sign.

https://www.walmart.com/ip/Ozark-Trail-700C-G-1-Explorer-Gravel-Bike-Medium-Frame-Green-Adult-Unisex/3405271473?classType=VARIANT&athbdg=L1600

Usable for what? Cheap and superseded components; heavy; steep angles; 2 sizes fit all…. It couldn’t be more of a BSO.

I think I’ve only bought a pair of socks from them at full price. if you miss a sale, there will be another one along in a minute

For a while, they really stripped back their sales stuff. What they were seeing was a trickle of orders throughout the year then massive splurges at summer sale / winter sale etc so they really cut back on it and for a few years they refused to have anything to do with Black Friday – actually closing the shops for staff / customer rides for a couple of years.

But this year has been a series of sales. End of summer sale, BF, now the winter sale…

I’ve had half a dozen discount codes too from various promotions.