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Rapha reports losse...
 

Rapha reports losses for the seventh year in a row

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A former GF who liked the idea of cycling ... I’ll bet she’s not alone.

Time to move on, lad 😉


 
Posted : 24/10/2024 11:23 pm
crossed, J-R, DickBarton and 7 people reacted
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Maybe a lot of the rich MAMIL have gone back to playing golf,that's gonna hurt sales.

>lolz-winky emoji<


 
Posted : 24/10/2024 11:40 pm
 igm
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they used to (I’m not sure they still do) have an offer that give you a 50% discount if you returned n item in exchange for a smaller size

I tried to take them up on that, but it was only if you paid full price in the first place - which given their sales made it non-viable.


 
Posted : 25/10/2024 10:10 am
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Maybe a lot of the rich MAMIL have gone back to playing golf,that’s gonna hurt sales.

I dunno if the number of wealthy cyclists has dropped or just plateaued (but that Rapha's strategy was based on growth)?

They've done a decent job of diversifying into gravel and MTB clobber, but it feels like other "premium" brands have eaten their lunch a bit on the roadie side and the off-road side is very competitive anyway.


 
Posted : 25/10/2024 10:57 am
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Surely they've only got to sell a couple of jerseys and thats enough profit for 10 years


 
Posted : 25/10/2024 11:47 am
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They’re owned by private equity are they not?

In which case it’s likely that they’re on a doom loop and any value in the company is being extracted for the benefit of the owners.


 
Posted : 25/10/2024 3:21 pm
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they used to (I’m not sure they still do) have an offer that give you a 50% discount if you returned n item in exchange for a smaller size
I tried to take them up on that, but it was only if you paid full price in the first place – which given their sales made it non-viable.

They don’t do it at all now based on some nonsense about them not wanting to be supporting a financial incentive for weight loss or some such baloney to try and excuse them reneging on the deal.


 
Posted : 25/10/2024 8:38 pm
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i just bought loads of mtb and gravel stuff in the sale. everything was at least 50% off.

I think I've only bought a pair of socks from them at full price. if you miss a sale, there will be another one along in a minute


 
Posted : 08/01/2025 9:54 am
chakaping and chakaping reacted
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Trail shorts are 50% off even for reasonable colours


 
Posted : 08/01/2025 10:08 am
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I think GCN were talking about a bogus Rapha site on this weeks Show on Monday, I’m hoping that’s not the one you’ve used !!!!!!!!


 
Posted : 08/01/2025 10:36 am
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The fake Rapha site was mentioned in Cycling Weekly this week. I think there was a similar fake website scam recently with Giro as well.

https://www.cyclingweekly.com/news/fake-rapha-websites-target-customers-and-leave-them-out-of-pocket-with-no-items-shipped-british-brand-issues-official-guidance-on-avoiding-scams


 
Posted : 08/01/2025 11:02 am
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There's loads of discount Rapha stuff in Evans / Sports Direct / Frasers in Meadowhall.


 
Posted : 08/01/2025 2:02 pm
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There’s loads of discount Rapha stuff in Evans / Sports Direct / Frasers in Meadowhall.

Imagine if they went bust and Mike Ashley bought them up.


 
Posted : 08/01/2025 2:09 pm
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Owned by one of the Waltons (of Wal-Mart) who has got into cycling a bit, so possibly more of a vanity project more than an asset stripping strategy. They have recently made a very usable gravel bike for $248 badged as Ozark Trail, which I take as a good sign.


 
Posted : 08/01/2025 2:32 pm
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 They have recently made a very usable gravel bike for $248 badged as Ozark Trail, which I take as a good sign.

https://www.walmart.com/ip/Ozark-Trail-700C-G-1-Explorer-Gravel-Bike-Medium-Frame-Green-Adult-Unisex/3405271473?classType=VARIANT&athbdg=L1600

Usable for what? Cheap and superseded components; heavy; steep angles; 2 sizes fit all.... It couldn't be more of a BSO.


 
Posted : 08/01/2025 2:51 pm
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I think I’ve only bought a pair of socks from them at full price. if you miss a sale, there will be another one along in a minute

For a while, they really stripped back their sales stuff. What they were seeing was a trickle of orders throughout the year then massive splurges at summer sale / winter sale etc so they really cut back on it and for a few years they refused to have anything to do with Black Friday - actually closing the shops for staff / customer rides for a couple of years.

But this year has been a series of sales. End of summer sale, BF, now the winter sale...

I've had half a dozen discount codes too from various promotions.


 
Posted : 08/01/2025 5:40 pm
kelvin and kelvin reacted
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