At 1pm today (Wednesday 20th May) we’ll be switching to a new CMP provider for our ads.
CMP = Consent Management Platform
This is the source of the dreaded “we value your privacy” popup that you have to deal with before you can access the site. I hate it as much as, if not more than you do but it’s a legal requirement (GDPR) for all websites that run personalised ads.
What’s new with this one is that it’s got a great big “deny all” button that I think needs some clarification from me right now. Clicking that button means that you won’t get ads that are personalised based on your interests. But you WILL get just as many ads as everyone else – they will just be a bit more random in what they advertise to you. Obviously that has an impact on the engagement with them and the bottom line is we get paid less for those.
They won’t be completely random as a strategy from the ad networks when a user opts out in this way they target the general demographic of the website – this being a site about bikes you can still expect to see a number of ‘relevant’ ads.
The ad market has utterly tanked right now, hence our ongoing appeal for you to subscribe. For subscribers the ads are a non-issue as they don’t see any. In fact we don’t just disable the ads for subscribers, we actually remove all ad code from the pages you view. There’s no part of what you do on our website or elsewhere on the net that is shared with us or by us for subscribers. We’ve even set our google analytics account that we use to measure traffic to be anonymous – so even google doesn’t see you personally.
But, in our ongoing struggle to survive I’d like to reiterate how important subscribers are to us, now more than ever. If privacy is of a concern to you then subscribing is the absolute best way to deal with that on our website. If you don’t want to join us as a subscriber then the next best thing you can do for us is to not click the “deny all” option on the popup. But if it is and you don’t want to subscribe then that’s fine and you should feel free to click the deny all button.
I hope that’s at least informative and sheds some light on how the ads/privacy/subs etc all interlink with each other.
If you have any concerns about anything regarding all this then please feel free to DM me on my profile page. If something glitches for you then please help us sort it by reporting it on the form I linked to above.