I think the reality will gathering dust in shed and garages across the country,
+1
99% of people have “a” bike. Not 3 mountainbikes, a road bike, a winter road bike, a commuter, a gravel bike, a cross bike + pit/gravel bike, a BMX and a 26″ DH bike for alps trips.
They’ve bought a bike because of some want/need, e.g. ride with the family. They might not go out on it every day like they did during the lockdown (although anecdotally Swinley is packed with families on shiny matching bikes) but they’ll still keep them for when they do.
Unlike STW they won’t care that the geometry goes out of date, that 2.55″ tyres are the new 2.4″, if superboost takes off, or that they’ve accidentally bought 11speed Shimano gearing and in 10 years time when the cassette is worn that it’s replacement is as heavy as the moon.