After foolishly blowing £15k on bikes in the last twelve months I’ve spent a lot of time in bike shops, mainly Twelve50 cycles in Frodsham. I’ve seen many a tyre kicker come in, use about an hour of manpower dithering about which bike they want, narrow it down to one and then say “well I’ll have a chat to the wife” and then disappear never to be seen.
If they allowed said tyre kicker to disappear into the local woods they not only allow a total stranger the option to destroy the bike, but they probably won’t be insured for the stock to be given out on demonstration this way, they would then still get the same weak “need the wife’s permission” at the end of the ride and then spend another hour cleaning the bike to make it look presentable enough to be desirable for the next person.
After a few months a bike they could have got full RRP for is now worth a lot less. Multiply that by the whole range and they’ve given away a lot of profit.
It weeds out the serious buyers from the moaners, tyre kickers and thieves.