I guess it all depends what you want from your premium priced item. If you are looking for quality or story, lifestyle and quality?
I have most of my clothes tailored, as primarily because I can afford to, but equally I’m pretty scrawny and have big thighs. So made to measure looks better and I like the quality. But I don’t really care about the story bit, I just want to look good in nice gear. If I’m unlucky my trousers might tell the story of what I last ate! ?
Seems the Brant has just gone a bit overboard on the story for something that’s essentially just a pair of keks. It never mattered that his cheap frames needed a coke can shim as the target buyers where quite happy with this as they ticked other boxes. But the premium buyers are just a bit more ****.
Hopefully the storm will pass and all those involved in this increasingly grimy story will keep trading successfully. I can’t see Rapha getting in this message, but I imagine there are more people guiding the ship.