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Considering a new Giant or Liv bicycle? Buy now before the March 14th price increase
Giant’s 2017 bike line up is one of the most exciting of any manufacturer with new Trance, Anthem, Fathom, XTC, Contend and TCR Disc models as well as category leading models such as Propel and Defy Advanced. As always, Giant offer market leading technology with great value specification packages but their UK importer, Giant UK, is not immune to the currency pressures which have resulted from the UK’s decision to leave the EU and they have informed us of a price rise affecting most of their 2017 range from March the 14th. If you are interested in any of their range we’d recommend ordering now to take advantage of the current pricing.
Why are prices rising?
After the UK’s vote to leave the EU in June 2016, the UK Pound to US Dollar exchange rate has dropped by roughly 20%. Because the vast majority of bicycles are traded in US Dollars this has had a massive affect on the cost of importing into the UK. Initially 2017 model prices were set approximately 8% higher than corresponding 2016 prices with a hope that the UK Pound would rally against the US Dollar. Unfortunately, this has not happened and the cost pressures on the UK distributors have become unsustainable. Several other major global brands such as Specialized, Trek and Cannondale have recently implemented UK price rises too.
Which models are affected and by how much?
The vast majority of the Giant and Liv 2017 range will see a price increase of approximately 5%.
Will models ordered before March the 14th but not deliverable until afterwards maintain the current pricing?
Yes. The pricing of any orders will be set by the pricing at the time of ordering.