Why do manufacturers print this on multipack items.? Who cares if it was once in a multipack. I mean even if the multipack is cheaper wholesale, again who cares? If I buy anything in bulk I would expect it to be cheaper and then if I sell it individually at a profit that’s the whole point surely. 🤷♂️
Because the manufacturer wants all the markup
How so? Six cans at a certain price is six cans at a certain price, regardless of what’s printed on the wrapper. If a shop wants to sell all six at once then they price it less than six individual cans. If they want to break up a multipack and sell them individually why does the manufacturer care?
If they want to break up a multipack and sell them individually why does the manufacturer care?
I don't have exact prices in front of me but suppose a can of coke reatols for 80p in a shop and a 24 pack is £9.60
Assuming Each can costs 30 p to make and the profit is split fiddy: fiddy between manufacturer and retailer..
So Coke makes 25p on each solo can and the shop also makes 25p.
On the 24 pack Coke makes 5 pence and the shop makes 5 pence.
But if the shop just buys 24 packs and then splits some to sell individually then they make 45p profit per can and Coke only make 5p.
Coke don't like that so they print annoying stuff on them to try to prevent it.
Simples
Still so what?
I’m looking at a can of 7 up with all the ingredients listed and it says only to be sold etc..and it’s the same size as a normal can.
1) need nutrition, contact details, etc etc printed on every unit of sale
2) need a bar code on every unit of sale
Assuming Each can costs 30 p to make and the profit is split fidfy: fidfy between manufacturer and retailer...
Manufacturer (bottler) and retailer don't split the profit.
Cos…if its Flakes, Whispas or Twirls they’re smaller. Schralpers! I do love dipping Flakes in a nice single malt🤗
Posted 14 minutes ago
What?
Sometimes the ingredients aren’t listed on the individual items, only the multipack outer packaging.
Also multipacks individual sizes can be smaller than individually sold items.
Irrelevant. The manufacturers are quite capable of printing ingredients lists on their packaging, they just don't want to as it puts leverage on the shop not to split.
Oceanskipper
It took me a while to do my arithmetic. Check my updated post further up.
Manufacturer (bottler) and retailer don’t split the profit.
Y' what. So which of them is just doing it for fun/ humanitarian reasons?
Still so what?
The unit (each can) sale price is lower in a multipack to both retailer (we have a cash and carry card, so see the pricing there but not what major retailers negotiate) and customer, to prevent retailers eating (drinking) into profit margins by selling multipack cans individually at a lower selling point they (try to) prevent the practice with the retailer.
I do love dipping Flakes in a nice single malt🤗
There are some wrong uns’ on here - but this!!! 😱😱😱
Just, just………
So which of them is just doing it for fun/ humanitarian reasons?
Neither. They're not sharing any profit. The bottler sells the product to the retailer (or the cash n carry, distributor etc) and keeps whatever profit it made. The retailer sells it to the consumer and keeps whatever profit it made on that sale. No splitting.
Whisky and chocolate is a good match imo.
Champagne with fish and chips is good too.
Still why? If Coke sell 24 cans for £9.60 why on earth does it make a difference if the 24 cans are wrapped in extra packaging or not?
Neither. They’re not sharing any profit. The bottler sells the product to the retailer (or the cash n carry, distributor etc) and keeps whatever profit it made. The retailer sells it to the consumer and keeps whatever profit it made on that sale. No splitting.
**** me. Ok, I'll phrase it differently if you wish...
Assuming Each can costs 30 p to make and the price at which the manufacturer sells to the retailer just happens to be at the exact point that they both make exactly the same profit as each other. This assumption is made to make the arithmetic easier to understand
Happy ?
🙄
Still why? If Coke sell 24 cans for £9.60 why on earth does it make a difference if the 24 cans are wrapped in extra packaging or not?
I've already explained this. It doesn't matter to the consumer. It matters to the retailer in a positive way. It matters to the manufacturer in a negative way. Therefore the manufacturer tries to prevent it.
Which bit of that is hard to understand?
Stop asking everybody Why Oceanskipper.
Outside of the industry, we just don't know.
It's probably simply 'Because they can' but, if you want the answer, try asking a manufacturer directly 😉
Would be interesting to see the convoluted marketing schpeel they come out with 😀
Makes no sense.
Retailer to wholesaler - I'd like those 24 cans of coke please.
Wholesaler - That'll be £24 please
Retailer - What about those one wrapped in plastic/cardboard
Wholesaler - those are £12.
Retailer - Err why? I still want 24 of the other ones so why are these cheaper?
A corner shop near us used to sell bags of crisps individually marked "only to be sold as part of a multipack"
The reason is thus:
- You can go to the cash and carry and buy a box of crisps containing 100 individual packs and it costs £10
- The same cash and carry sells a box of 20 multipacks each containing 5 bags, this costs £8
- Now both boxes contain 100 bags of the same crisps, however the manufacturer makes more money on the individual packs.
- They still make a profit on the multipacks, but they don't want the shop splitting them, they want the shops to buy the box of individuals.
Have you been at the Rum again and realised there was a multi buy option you missed out on
This isn’t a thing in Spain. You can split packs of drinks in Mercadona super markets
Now both boxes contain 100 bags of the same crisps, however the manufacturer makes more money on the individual packs.<br />They still make a profit on the multipacks, but they don’t want the shop splitting them.
Still why! FFS! 😂
If the manufacturer doesn't want to sell multipacks because they make less money on them why do they make them in the first place?
It doesn't need to be taken litteraly. Retailers are quite at liberty to ignore it and sell the stuff individually providing they comply with the legal constraints for ingredients etc...
In fact I think it should be illegal to print that restriction. I almost see it as an anti competitive practice.
Anarchy that’s why. It’s a small step from splitting a multi pack to complete and utter break down of society
It’s a small step from splitting a multi pack to complete and utter break down of society
Clearly!
Quiet night in the skipper household or a really full pub chat?
Still why! FFS!
Makes no sense.
That's because you're not actually putting any effort into understanding it. 3 different people have laid it out very clearly and yet.....
If the manufacturer doesn’t want to sell multipacks because they make less money on them why do they make them in the first place?
They do want to sell them because that's what some people want to buy. They also want to sell singles, because that's what other people want to buy.
In each case they want to maximise the amount of profit they make. But if the retailer splits the multipacks then the manufacturer loses some profit.
It's already been said but I agree.
It's exaclty the same produce, the manufacurer/distributor will sell multi-packs in bulk a teeny bit cheaper to a retailer so they don't have to bother with individual cans/packets.
That's why a single can of coke might cost over a quid at point of retail, but a six-pack might work out at 10% cheaper or whatever.
Economy of scale.
It's exactly why I don't get too upset if I go to a corner shop and buy 1 can of coke and it says 'multipack only'.
I don't actually drink coke, it's just an example.
Heres a good one...
Kind of a reverse on the above... I refuse to have store loyalty cards, that's a whole subject in itself.
My mate does have a tesco club card, so he sent me a picture of his QR code, which I scan at checkout... I "saved" over a tenner today by doing that. He gets extra points or whatever.
Am I comitting financial fraud?
It’s exaclty the same produce, the manufacurer/distributor will sell multi-packs in bulk a teeny bit cheaper to a retailer so they don’t have to bother with individual cans/packets.
Individual cans arrive at wholesalers for selling on in packs of 24, you only usually get to "individual cans" just prior to going onto the shelf IME
That’s because you’re not actually putting any effort into understanding it. 3 different people have laid it out very clearly and yet…
No they haven't! All you have said is that the manufacturer sells multipacks cheaper because, well, they are multipacks. I realise that. Economies of scale etc. So why does the manufacturer give two hoots if I then sell the 24 cans I bought in bulk, as 24 individual cans rather than in the 24 pack. No one has explained that. And if you are so clever then smartypants with a brain not made of sponge, tell me why they don't do it with socks, cans of deodorant, *insert long list of other items that are available in multipacks but do not have rules about sale printed on them
Quiet night in the skipper household or a really full pub chat?
First option.. 🙄😂
tell me why they don’t do it with socks
😆
Possibly similar reasoning to the buy 2 for £x type deals in the supermarket. A way for the manufacturer or retailer to get consumers to buy a bit more than they actually need/want. Driving up consumption. Having multipack only allows manufacturers to retain this in retail more closely.
Now that's a better explanation/more plausible reason.
Why?
@duncallum and @muffin-man. Once upon a time, in, you know, the quality days; you could use a snapped in half Cadburys Flake like a straw. And actually suck up a nice smooth single malt through the folds in the chocolate. Not so much now. You have to add a little Schweppes Lemonade (the full fat one) to the malt to help it cling to the outside of the folds in the flake. Again, once upon a time; because Twirls had an outside coating of chocolate and the inside folds were more "quality", you could, by biting off both ends, suck up the single malt that way. I have spent an inordinate amount of time researching this, so trust me.🥰
If you take it back to warehouse/import level, they'd much rather sell 'a product' in bulk by the pallet, or many pallets.
If someone wants to buy 1 pallet of mixed stock, that has to be broken down from seperate pallets, and then picked and packed as a seperate process, for want of a better word. That costs money in terms of labour.
That's why one can of coke costs a lot more more than 26 tonnes of coke, per Kg/ml etc.
Yes yes I know all that. But my question was why does the manufacturer then subsequently insist I sell the 1000 I bought on a pallet, in 6's or 12's or whatever by packaging them in multiples and printing rules on them..?
Most plausible answer IMO is probably simply forcing people to buy more product. Having sour grapes about how much money the retailer makes on it doesn't make sense to me but obviously I am just a 3 year old sponge so... (prize for most stupid insult goes to.... "thegeneralist" yay!) 🤷♂️🙄
my guess is it’s the brands trying to protect their distributors and discourage smaller shops/pubs/restaurants etc from just sourcing product from supermarkets when there’s deals on (which may be loss-leaders) rather than using wholesalers.
