The bag I never knew i needed - is this the new meta, a streetstyle enduro bag?
What are your stylish cycling bag/backpack favourites for commuting or cutting about the town?
a streetstyle enduro bag
I'm not really up on what the kids are wearing, but isn't the logo/badge...

A teeny bit embarrassing?
The Ad is certainly embarrassing. Only partly because it looks like it was all shot through a grey filter.
A washbag for enduro riders?
Got to keep yourself looking fresh for the instagram I suppose when you hashtag #absolutelbloodyeverybrandofcomponentorclothingyouinanattempttogetthierattentionandgetthatprocontractyouabsolutelydeserveoffthebackofyourmasteeditofyougetting3inchesofairoffakerbinslomotoAWOLNATIONsail
A washbag for enduro riders?
Only if the colour matches your SC, bro