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Any good starting points on the web, or even text books?
Yep, I tried searching, trouble is I don't have the time to trawl through sorting the good resources from the bad.
Try the Wrox website...
http://www.site-reference.com/
I found them very helpful - especially 'gypsy' and his sites / articles.
I also use WebCEO, which is very helpful tool and a great start.
Content is king, incoming links are queen, giving people a reason to contact/buy/act are the princesses.
Cheers Matt, I'll take a look at that.
Regarding content, the writer in me rebels against what feels like a rather mechanistic approach to writing (or 'content creation' as some people call it).
But I suppose I'll have to bend over for Google like everyone else and just find a way of working with the constraints / opportunities.
... ta for the Wrox hint, too.
SEOMoz - bit of a good 'un too...
Regarding content, the writer in me rebels against what feels like a rather mechanistic approach to writing (or 'content creation' as some people call it).
Form over function? At the end of the day, as painful as it seems, if you want to achieve good SEO results, you need good, and constantly changing/relevant content. It is the same for us designers - we like pretty picyures and graphic type, but they don't help SEO so we compromise and use live text which is more visable to Google.
I would write for your customer - write it well.
Then a few tweaks here and there, but tweaks dammit!
Page titles
Key words in URL - i.e. good file names
Use headings properly
Make a site that's worth linking to
Update frequently
In other words, make an accessible website that has good stuff in it. You should be doing that anyway.
I was once the second ranked site on Google for "Todmorden Porn". I was on the from page for Alan Milburn at one point and anything to do with bikes in Darlington gets a blog that I run. You don't have to change what you write particularly, but knowing a bit about how Google works lets you get higher up in the results.