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Brewdog. Mediocre b...
 

[Closed] Brewdog. Mediocre beer, great marketing, shitty company.

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Like Jet Black Heart and Dead Pony...Don't like the bars or image. Its about the beer, not the folk making it.


 
Posted : 29/03/2017 12:54 pm
 scud
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I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they "Tesco-ed" it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

This is also happened with breweries like Stone, great IPA in the States, then for Euro supermarkets, they brew in Berlin and it tastes completely different.


 
Posted : 29/03/2017 12:58 pm
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Having read the BD response, surely the trademark is "Punk IPA" rather than just "punk"? Otherwise you could block someone from selling punk wigs.

I reckon though that they were right to object to "Draft Punk" - IP aside, it could potentially be inferred to be somewhere that sold draught Punk.

I've not tried many BD offerings, but I've been underwhelmed so far. I want to like them and I'm quite a fan of their marketing style (sucker that I am), just not found one yet. Maybe it's an acquired taste.

The real burning question though is, WTF is a "close peg"? Three pages in and not one of you has called DD out for that?! Standards are slipping, STW, standards are slipping.


 
Posted : 29/03/2017 1:00 pm
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Old flashy but hurt with envy me thinks 😀


 
Posted : 29/03/2017 1:30 pm
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I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them

All breweries change their recipes. [url= http://www.themaltmiller.co.uk/index.php?_a=viewProd&productId=611 ]http://www.themaltmiller.co.uk/index.php?_a=viewProd&productId=611[/url]

Punk uses a lot of New World hops and it will vary according to what's available. I don't believe it changed the beer that much.

The other thing they did that no-one else has ever done, is to publish their recipes. [url= https://www.brewdog.com/diydog ]https://www.brewdog.com/diydog[/url]


 
Posted : 29/03/2017 2:13 pm
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changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they "Tesco-ed" it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

I buy because I'm lazy and typically just buy what's on the shelf in the supermarket, and I'd argue that typically Brew Dog are the best of a bad lot in my local supermarkets if you're looking for punchy flavours over and above typical lagers and traditional ales.

That said I had noticed recently that Punk IPA wasn't doing it for me any more, tasted pretty bland, glad to have it confirmed that there was a recipe change.

Given that I walk past two independent craft beer stores on the way home I have no excuse for drinking boring beer really... 😳


 
Posted : 29/03/2017 4:51 pm
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Punk IPA wasn't doing it for me any more, tasted pretty bland,

While there may have been a recipe change, I think that hoppy beers are a bit like curries, the more you have them, the more you get used to the heat or the hops and need more to get the same "punch".

I know from brewing my own that I drink some stuff others would find way too bitter.

This is something that others have agreed with on the home brew forums.


 
Posted : 29/03/2017 5:12 pm
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I think that they are the usual victim of their own success, what most people object to in craft beer circles is that they changed the recipe of beers such as Punk IPA when they commercialised them, they used a hop in Punk that was expensive and as they "Tesco-ed" it, they changed to a cheaper one changing the taste of the beer, the same with some of their other core-range beers.

That's interesting - I could have sworn that's what happened.

1st time I went to a Brew Dog I was quite impressed, then I remember trying it from Tesco......nicht gut..!


 
Posted : 29/03/2017 5:17 pm
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Hops . Global shortage of certain varieties so may have had to change hops due to lack of supply / cost of supply. More likely they still use a certain hop ( Citra / Simcoe / Nelson Sauvign) just less of it and blend in another strain to boost the flavour.

Brewdog got an awful lot of column inches by pissing people off. They started with the Portman group , the group that oversees alcohol awareness by brewing ridiculously strong beer , 20% + ABV . Then got told off , asked not too by PG , then used this to winge and cry about it in the national press.

Then the whole 'we hate camra' campaign started and they helped with an alternnative craft beer festival in London at the same time as the GBBF. This got them more ngative press, and more column inches.

They dont brew great beer. IMO its mediocre at best . There are thousands of better beers out there that do not get national listings as they are not marketed well enough ,or the owners simply choose not to go down that road.

They do some inovative technical brewing which interets me, and are big enough to be able to shift say a Double Chocolate and Vanilla Stout for example , which would sell on the brand and packaging . Whereas if I brewed that we would be throwing it away as we dont have the clout to carry it off.


 
Posted : 29/03/2017 5:36 pm
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Having read the BD response, surely the trademark is "Punk IPA" rather than just "punk"? Otherwise you could block someone from selling punk wigs.

The trademark is for Punk in Class 32. Wigs would be Class 26.

https://www.ipo.gov.uk/tmcase/Results/1/UK00002501262


 
Posted : 29/03/2017 5:36 pm
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Then the whole 'we hate camra' campaign started and they helped with an alternnative craft beer festival in London at the same time as the GBBF. This got them more ngative press, and more column inches.

I'm not sure this was all negative press?

IMO this is one of the best things they did, make CAMRA have a look at themselves and move on. Their exact definition of what constitutes a "real ale" and their "banning" of cask breathers is stupid.

They did brilliant work stopping the big boys totally destroying good British beer in the 70's and 80's but seem to be stuck in a time warp now.


 
Posted : 29/03/2017 5:45 pm
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😀 http://garagelandlondon.com/desist.htm


 
Posted : 01/04/2017 9:42 pm
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The trademark is for Punk in Class 32. Wigs would be Class 26.

Have punk trousers been registered?


 
Posted : 02/04/2017 12:10 am
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Nothing says punk like selling a [url= https://www.theguardian.com/business/2017/apr/09/punk-beermaker-brewdog-sells-22-of-firm-to-private-equity-house ]22% stake to a private equity firm.[/url]

Congrats on the success etc, but please stop with the counter-culture bullshit.


 
Posted : 09/04/2017 3:39 pm
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Being served by some pimply faced spud featured oik who professes that he 'adores craft beers' but can't pour a beer properly and knows nothing apart from the marketing bollocks he learned by rote

The young lad in what has become my regular drinkery was using a thermometer in the pint of Vanilla Stout he poured for my mate on Friday night, to make sure it was the correct temperature!
FWIW, I've only tried BD's Dirty Blonde when I've eaten at the Tate Modern, it was ok.
Personally I really don't like the fad for very hoppy golden ales, they're OK during the summer, but they're still mostly a bit too 'sharp' for my tastes, I much prefer a more malty brew, I find it more refreshing.


 
Posted : 09/04/2017 7:03 pm
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Local Sainsbury's has started selling Hop Fiction - tried it at £6 for four cans. Quite nice though there's a curious aftertaste of selling-out.


 
Posted : 09/04/2017 7:56 pm
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Personally I really don't like the fad for very hoppy golden ales, they're OK during the summer, but they're still mostly a bit too 'sharp' for my tastes, I much prefer a more malty brew, I find it more refreshing.

Likewise TBH. I'd rather have something chewy over an extreme IPA.


 
Posted : 09/04/2017 7:59 pm
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I don't like everything Brewdog make but their recent Semi Skimmed Occultist is absolutely fantastic


 
Posted : 09/04/2017 8:04 pm
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I bought some Hop Fiction along with my 'go to' beer Proper Job on Friday. Was nice enough but I do wish they would bottle not can it. Sure I can taste a difference, a metallic tang to it. With Coke I prefer the taste of it in a can but beer? Bottles all the way.


 
Posted : 10/04/2017 6:50 am
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[s]Bottles[/s] Cask all the way.

I'm such a grumpy old man :mrgreen:
Fizzy beer - just don't get it 😕


 
Posted : 10/04/2017 7:15 am
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Don't think I'd get a cask past the Mrs!


 
Posted : 10/04/2017 7:29 am
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The other thing they did that no-one else has ever done, is to publish their recipes. https://www.brewdog.com/diydog

While they did it to great fanfare and in one big .pdf. Most breweries seem happy to give out thier recipies if you ask nicely.

Which is why I have this on tap in the bar 🙂

[img] https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSaUMevVsbUZmT3s7-ySmxdNiiKfzmas6nmMtowYY6H_ZF1dlj1 [/img]


 
Posted : 10/04/2017 7:36 am
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Could have done worse than investing back in 2010 - or even last year!

Watt told investors that they stand make a return of 2,800% if they were among those who bought in at the first opportunity in 2010.

https://www.theguardian.com/business/2017/apr/09/punk-beermaker-brewdog-sells-22-of-firm-to-private-equity-house


 
Posted : 10/04/2017 8:02 am
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The mash has it covered [url= http://www.thedailymash.co.uk/news/business/farmer-making-scrumpy-not-inspired-by-brew-dog-20170411125829 ]ooooo arrrrr[/url]


 
Posted : 11/04/2017 5:31 pm
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I like the variety that the beer boom has created.

I could do without the 50% of it that is overhopped and costs £1.50 for 330ml can in a supermarket FFS (and i do).


 
Posted : 11/04/2017 6:02 pm
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Cougar - Moderator

Personally I really don't like the fad for very hoppy golden ales, they're OK during the summer, but they're still mostly a bit too 'sharp' for my tastes, I much prefer a more malty brew, I find it more refreshing.

Likewise TBH. I'd rather have something chewy over an extreme IPA.

Aldi have a bottled IPA you might like then

[url= https://untappd.com/b/aldi-stores-uk-wild-bill-s-ipa/1802381 ]Wild BillsIPA[/url]


 
Posted : 11/04/2017 6:54 pm
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Watt told investors that they stand make a return of 2,800% if they were among those who bought in at the first opportunity in 2010.

I have no idea how much my shares are worth, but I've got 100 of them. Well over the max discount level so I'll be selling a few...


 
Posted : 11/04/2017 6:58 pm
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That did have mne kicking myself for not investing..


 
Posted : 12/04/2017 4:24 am
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IPA in cans is for hipsters. You have to have a beard, tattoos and a skin fade to drink them.


 
Posted : 12/04/2017 5:26 am
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Singletrack, full of sad one liners about stuff they don't understand 😉


 
Posted : 12/04/2017 5:33 am
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I love hops. Cans can work. Being able to buy reasonable beer everywhere now is great. Suck it up.


 
Posted : 12/04/2017 8:47 am
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I know nothing about the politics of this company, but I do know beer...

I think it's pretty damn fine, distinctive taste, I like the Elvis Juice best and the misses is a big fan of the Vagabond gluten free stuff.

I do like very hoppy beers though, I usually tend toward the American craft stuff as I find British beers a bit dull - Brewdog has been welcome addition to the local Booths


 
Posted : 12/04/2017 9:00 am
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IPA in cans is for hipsters. You have to have a beard, tattoos and a skin fade to drink them.

Slagging people off for liking a particular beer is for bellends
You need to be bitter, opinionated and full of your own self importance to bother.


 
Posted : 12/04/2017 9:18 am
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[img] [/img]


 
Posted : 12/04/2017 9:24 am
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I love hops. Cans can work. Being able to buy reasonable beer everywhere now is great. Suck it up.

This. My dad tells stories of how in the 70s it became near impossible to buy a decent pint in a pub, with choice often limited to Watney's red barrel. CAMRA did sterling work in getting pubs to sell good cask ale, and the more recent craft ale movement has widened choice and opened up the market. The choice of decent beer in an off licence or supermarket is quite staggering compared to what we had twenty years ago. Brew Dog is partly responsible for that, makes good beer, and gets a slagging because they've committed the crime of being successful.


 
Posted : 12/04/2017 11:14 am
 scud
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I look at this way, i grew up in Portsmouth, had my first pint in a pub in 1989, the choice was two piss-weak lagers, a strong lager and if the pub was exotic and well stocked, maybe Guinness or Newcastle Brown.

It was not until in went to Uni in York and there were real pubs with hand pull real ales that i realised beer can have a variety of flavours and can be interesting and not just ice cold Fosters.

Whilst people criticise Brew Dog, yes they are aiming for world domination and yes they aren't really a small "craft" brewery anymore and the beer they sell in supermarkets has had recipe changed (i've been told often uses cheaper specific hops than the ones in the original recipes), what they have done is shown that you can be a success story and a proper business and make interesting often small batch beers, this has led to hundreds of smaller craft breweries popping up and a variety of beers in taste, ABV and type that we've never seen before.

At the weekend i had a 13% Imperial coffee stout, a 9% DIPA, a Saison and others and they all tasted a lot better than that pissy pint of Fosters, so i for one are glad the direction beer is going in.


 
Posted : 12/04/2017 3:08 pm
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I know nothing about Brew Dog, but I like beer.

Doom Bar, Butty Bach, HPA are current favourites.

What Brew Dog Brew for me?


 
Posted : 12/04/2017 3:42 pm
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[quote=scud ]At the weekend i had a 13% Imperial coffee stout, a 9% DIPA, a Saison and others and they all tasted a lot better than that pissy pint of Fosters, so i for one are glad the direction beer is going in.

Plenty of choice in decent beer which tastes better than Fosters* which isn't "craft beer" and nothing to do with anything BD has done to the market. I was certainly drinking good beer regularly way before 2007, and whilst it wasn't in every pub, neither was there a problem finding a pub with a decent selection. I don't think you can put the revival of good beer down to BD - their part in the movement has been fairly insignificant.

* arguably that's every single other beer


 
Posted : 12/04/2017 3:59 pm
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What's a skin fade?


 
Posted : 12/04/2017 4:24 pm
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Is it something to do wit Michael Jackson


 
Posted : 12/04/2017 4:32 pm
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mrmonkfinger if you like Doom Bar, there is not a single Punk beer for you.
My first time in the one in Brum I asked which is the 'normal' beer. Can you imagine the look on the bar persons face? You might be mistaken for thinking I'd asked if I could take a shit in her pocket.
Anyway they go from beers I can manage one pint of, to the undrinkable in their hoppiness.
It was like traveling across the states 10 years ago, every craft ale was hoppy.
Can't ever imagine having a session with them.
Surely the real craft is making beer around 3.8- 4.2% that is tasty. I would guess any fool could chuck in loads of hops and call it craft.


 
Posted : 13/04/2017 7:46 am
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Surely the real craft is making beer around 3.8- 4.2% that is tasty. I would guess any fool could chuck in loads of hops and call it craft.

A good, traditional style, 4% English bitter is very simple to make.

However, getting a very bitter, heavily hopped ale to taste "right" is much more difficult. It's not just a matter of chucking a load of hops in.


 
Posted : 13/04/2017 8:18 am
 scud
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Plenty of choice in decent beer which tastes better than Fosters* which isn't "craft beer" and nothing to do with anything BD has done to the market. I was certainly drinking good beer regularly way before 2007, and whilst it wasn't in every pub, neither was there a problem finding a pub with a decent selection. I don't think you can put the revival of good beer down to BD - their part in the movement has been fairly insignificant.

* arguably that's every single other beer

Not what i said though was it? What i said was that Brewdog in existing, has helped (not the sole reason for) lots of smaller breweries popping up making interesting beer and thinking that there is actually a market for it and that it can be a viable business.

Personally i'm not really a fan of Brewdog beers except Elvis Juice and a few others, but what they have added to, not created, is probably the greatest time for UK beer, whether that be keg, cask, bottled or canned.

In addition, many "drinkers" pub were dying on their ar*e, any bar that promises a wide selection of beers and brings people to spend money in our city centres instead of drinking a four-pack from Tesco at home is a good thing.


 
Posted : 13/04/2017 8:27 am
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Given that they're about twice the cost (is that "reassuringly expensive"?) of what I usually drink, perhaps I'll give them a swerve.


 
Posted : 13/04/2017 11:12 am
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[quote=scud ]Not what i said though was it?

What you did say was that it was better than Fosters, as if it was only craft beers which were. I was just pointing out that better than Fosters isn't a particularly useful yardstick, and that you didn't have to wait until 2007 to manage that.

If you wanted to suggest it was better than more traditional real ale then that might be a useful argument, though I reckon you'd have a fight on your hands. Of course traditional real ale probably includes my local brewery http://www.stgeorgesbrewery.co.uk which has been going a lot longer than BD, yet is still far smaller scale (and I don't think they have any ambitions to get much bigger). I'm sure there are similar examples local to most people on here which have nothing to do with the influence of BD and most of which were founded before BD. Because BD hasn't even had much influence on the trend for small local traditional breweries.

What it probably has encouraged is the "craft beer" market - but as I pointed out before, beer doesn't have to be "craft" to be good. Just my personal opinion (though I suspect it is shared by many on here and elsewhere), but I'd far rather have a pint of St George's than something overhopped with high ABV (which you need to take out a mortgage to buy). Sure there is a market for such beers, but it's still a small part even of the "real ale" market and you certainly can't put the revival of proper beer down to it.


 
Posted : 13/04/2017 12:23 pm
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