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Congratulations to Cy and the Cotic crew for bringing this project home.
I can only hope it is successful. With that price tag it is truly a boutique product. And I suppose there will be enough buyers to whom that aspect will be appealing enough to justify the purchase.
I applaud Cotic for staying true to their unique selling points and delivering something different a hopefully better than the mainstream.
I can only hope this product is successful enough to justify larger scale, cheaper manufacturing and we'll see a cheaper option down the line.
One I can afford/justify more easily.
“However my main concern with all e-bikes is what happens in five years when the motor is dead and there have been two new versions since then, neither of which will fit into your frame? Can someone enlighten me as to whether this is the case?”
It’s not something I can recall hearing of, so it can’t be a frequent occurrence. There are service centres who can rebuild motors and it seems like they’re no less reliable or more expensive than decent forks or shocks.
The bigger issue has tended to be control electronics and particularly poor sealing against moisture ingress. Anecdotally though, there are an awful lot more e-bikes around than a few years ago and there seem to be fewer posts about “my ebike has died because I jetwashed it …” so maybe the manufacturers have got better at this (or owners have stopped jetwashing them)?
The descent of mountain biking into a 'sport' of fat blokes riding motorbikes continues. I'm out 🙁
Only 8.3% of the 13,000 people who responded to Pinkbike’s survey said looks weren’t important when buying a bike. Wiping out over 90% of your customers doesn’t sound like great business to me.
Find your niche and build it, find your following and build it - sounds like good business to me if you're not aiming at megacorp status. 8.3% of the total market is great for a small brand when every other brand is chasing that 91.7% who buy on looks, fashion etc.
And just look at those raw motor cradle pics .. that's premium custom frame building level of work. The only think that isn't quite right in the end result (for me) is the battery casing styling and far dues to Cotic for doing it anyway, that may change in future. The entire industry needs a bigger dose of function over form and I've all the time in the world for brands who work that way.