Why FSA's all-new Gradient range should be on your shopping list

Always wonder how FSA are still in business, never see them on sale anywhere (not since the CRC bargain bin days), never see them on bikes in the flesh, don't seem to have an OEM presence,  but somehow they launch whole new component range every year or two

As above I'm amazed they are still going, I have never seen their electronic groupset K Force WE in the flesh and their parts are really only seen on complete road bikes (bars, stems and occasionally cranks)

I'm surprised the Gradient wheels are sold under the FSA name, FSA own Vision Tech USA who are a big carbon and alloy wheel manufacturer (along with carbon cockpits) and they sponsor 3-4 world tour teams and are much more known than FSA for wheels

I'm guessing they keep the FSA name for MTB wheels and the Vision name for road wheels