Acquired by Sugoi at the beginning of the year. Website not updated, nor Twitter and Facebook.
Ladies clothing was always very good quality so it's a shame if Sombrio no longer exists.
yes, hopefully a relaunch soon.
sounds like their venture into retail wiped them out, which was a shame as the product was good.
Where did you read that wwaswas?
This was what they said at the time;
[i]Dear friends, fans, and people of the global Sombrio circle,
We have some very difficult news to share with you, but first a little history.
Our customers and fans, love the innovations and products that Sombrio bring to market each year, and we thank you for this. This brand is the result of the dedicated riders past and present, so hats off to all of you. Back in 2011 and in an effort to grow with market demand, and share our vision with a broader audience, we sought out consultants to help us flourish.
The consultants had a grand vision of making Sombrio into a big company very fast with a network of our own retail stores. It seemed almost too good to be true but they were convinced it would work. In 2012 we raised funds from an investor, added staff to a great team, invested in systems, products, and began to execute on this growth strategy.
Sadly, it went sideways, as the retail expansion plan was way more expensive to execute than we were led to believe, barred with issues, and stores never opened. In an attempt to bridge the void, and re-kindle stability our family and primary investor stepped up. Our team re-aligned on our core channels, and worked tirelessly to good result.
However, even with all the positives achieved this year from our team, and a great season mapped for next – the perils of failed expansion has left the company with a significant gap – and one the investors have just weeks ago bowed out.
With these challenges we’re in an incredibly painful position in that we have to pause or halt business until we find a way forward, or a buyer. Granted, our door is still open, and were operational, our future is quite uncertain.
We want to thank everyone that has supported us and we apologize to anyone that may be disrupted in the process. We do remain optimistic Sombrio will land on its feet. We hope you understand that we did, and are doing everything during these tumultuous times to see Sombrio continue to live and breathe the two wheel culture.
Sombrio’s future will need someone with the resources, expertise and vision to continue bringing Sombrio’s innovative, high performance riding apparel to a huge market looking for an alternative to the status quo. We look forward to finding that white knight, rebuilding our team and making a charge for the peak.
Sincerely Dave Watson, Founder & President[/i]
with regards to a relaunch - that's just me hoping...
*Is disappointed*. As far as I'm concerned their most brilliant innovation was the side zip on wimminz shorts. Nobody else does that, afaik.
Actually, don't see much of Sugoi's products either.
A ****ing crying shame. I love their clothing/kit. Its really good kit.
The only riding flat shoes that I can get on with are....Sombrio's. ****ed when they split/wear out 🙁
Actually, don't see much of Sugoi's products either.
Sugoi stuff is excellent, agree it's not exactly common. I had some of their bibs, and I've got some baggies which I wear off the bike, or wear the liner on the turbo, all have been great!
Sugoi actually makes quality products so Sombrio should be better in the future.
Hopefully they'll start up again just in time to replace my favourite gloves.
there are still bits and pieces on chainreaction at the moment.
i have a pair of their ruckus gloves and an anthem storm jacket, both great bits of kit
It's a shame because I've always liked their stuff - my favourite shorts are made by Sombrio but are starting to look a bit dead in the bum area and have already been repaired once.
Didn't they try and expand more into casual, none bike wear and that is one of the things that did them in?
The shoes were brilliant, no bugger bought them til they were £30 on CRC mind but if I could get a couple more pairs of X-Shazams, at full RRP, I definitely would.
Damn. They made my favourite shorts. And I've worn a hole through the crotch of them.