but is this a legitimate site https://www.trekbikes.com/gb/en_GB/new-bikes/
looks legit - you end up the same place if you google trek bikes
I _think_ so. The cert they use looks legit, but light on info (SSL Server Test: trekbikes.com (Powered by Qualys SSL Labs)). A search for Trek on a browser that has never visited the Trek website before also goes to that site.
DNS for the domain looks legit too, certainly way more complex than some little scrote's scammy site. It's hosted on Azure, some parts are behind Cloudflare (which I always find worrying), but Sucuri says clean (trekbikes.com - SiteCheck) and the domain itself is ooooooolllllld, so again not likely to be something some little scrote has registered for ripping people oiff.
BUTT...
trekbikes.com is legitimate - what's up with it?
cheers all I'll put anything I do buy on a credit card so I at least can charge back if nothing turns up.
Just in case anyone is tempted - trekstore.co.uk looks very convincing but appears to not be legit.