Shell wasn't a title partner, I don't think...do they not just sponsor the race squad?
Haha that giant horse doing a wheelie next to the smiling lady on a mountain bike looks silly.
Interesting that they use a gravity MTB-related lead image, when that side of the sport is the lowest of their priorities usually.
I think the image is from Lloyds' advert from a while back:
Yeah, Lloyds were using this imagery in a previous ad campaign...makes sense to reuse it so there is that familiarity aspect...
So does this mean they’ve dropped Shell??
Shell were - and remain - an "Official Partner".
However since the HSBC deal ended, BC have been without a Lead Partner. Lloyds is now that Lead Partner.
Happy now?!?!
(Yes, it's a bit better)
It could be worse. Lloyds scores way lower on the carbon emissions per £1k saved than I'd expected - around a quarter of Barclays and a third of HSBC. They're not much more than some banks that promote their sustainability like Monzo.
https://good-with-money.com/2022/10/12/revealed-britains-worst-banks-for-emissions-and-the-best/