ie Gillette, L'Oreal, Nivea, whatever?
I don't know, but if you manage to do a deal with Gilette, can you please get them to make a manly-coloured leg razor?
BUSA (including mtbing) used to be sponsored by Vaseline and had the slogan "The difference between a comfortable winner and a sore loser"...
Original Sauce sponsor mayhem.
original source (of tasty shampoo and shower gels) would appear to be sponsoring mountain mayhem this year.
I had the same thought last night (housemate is an account manager for clinique).
Cosmetic stand at a bike race would make a kiling. Just imaigine how many bored women there must be just miling arround.
Not that many women at bike races, and those that are there are tied down in the feed zone to give bottles to their other halves!
There used to be a womens only bike team in Edinburgh (the team kit was a copy of the Motorola kit from the 90's) and they were sponsored by Tampax.
It was actually men's cosmetics I was thinking about - do mountain bikers look after their skin and use loads of products to protect their skin from the harsh elements of their "extreme" sport.
or more importantly, do other people think they do?