[Closed] Airbag for cylists increases womens make-up to a life saving level

http://www.independent.co.uk/news/business/news/airbag-for-cyclists-is-safer-than-a-helmet-10288862.html

Thank goodness women can take on a fun practical sport or commute, where endlessly having to be visually perfect just does not apply - a place where people are judged for ability, not looks.

Unless they are involved in an accident and have to quickly 'put their face on' in order to not be seriously injured, or at least increase the level of make-up to 'evening' heavy duty standard. I wonder if the make-up brushes are inflatable?

Can the company truly think this image set is appropriate?
I despair.