Off to Fort William? Test a Saracen while you’re there!

If you’re making the trip to Fort William and the Nevis Range, you’ll now be able to try out one of a number of Saracen bikes while you’re there, as well as stock up on products from Freewheel. With Madison Saracen’s Greg Williamson and Matt Walker grabbing top 10 results there at this year’s Downhill World Series round in Fort William, you can take a moment to follow in the tyre treads of your heroes. The new partnership with the Nevis Range comes with plenty of other benefits to riders heading to the world famous World Cup course – and its neighbouring easier trails. Read on for the full press release.

Saracen agree deal with Nevis Range to be official bike supplier

Images by Pete Scullion

Saracen is excited to announce that it has agreed a five-year deal to be the official bike supplier to iconic mountain biking venue, the Nevis Range. 

In a significant move for the brand, Saracen will be the exclusive hire bike supplier for the Nevis Range giving 500,000 visitors a year the chance to ride a Myst or Ariel at arguably the most well-known MTB destination in the country. Not only can riders take on the famous Fort William World Cup track but there are over 80km of world class MTB trails at the Nevis Range, with everything from green to orange to cater for riders of all abilities. 

This partnership is a sign of Saracen’s ongoing commitment to supporting mountain biking in the UK and Ireland. Both the Nevis Range and Saracen share the common goal of identifying and developing British mountain biking talent to help today’s young riders fulfil their potential on the biggest stage. This collaboration will see both brands continue to invest in the next generation of riders with the product and support they need to have a successful career in the sport. 

Madison and Sportline CEO Dominic Langan said: “We are thrilled to announce a new five-year partnership agreement with the Nevis Range resort near Fort William. This collaboration signifies a strong commitment to enhancing the mountain biking and retail experience at one of the UK’s premier riding destinations. Saracen’s cutting-edge bikes and expertise will contribute to the continued development of world-class trails and facilities, ensuring that riders of all levels have access to exceptional biking adventures. This partnership highlights Saracen’s dedication to supporting the mountain biking community and promoting the sport’s growth and sustainability in the stunning Scottish Highlands.”

As part of the agreement, the Nevis Range will become an official Shimano Service Centre as well as a Freewheel store and offer Lazer MTB helmets as part of the hire package. They are also set to become a flagship Madison Clothing retailer and will offer customers the full range of the brand’s award-winning mountain bike apparel. 

Chris O’Brien, Managing Director at the Nevis Range, said: “We are thrilled to partner with Saracen as our official bike supplier at Nevis Range. This collaboration not only elevates the experience for our 500,000 annual visitors by offering them the chance to ride some of the best bikes in the industry but also aligns perfectly with our mission to foster the next generation of mountain biking talent. With Saracen’s cutting-edge bikes and our world-class trails, we’re excited to provide riders of all abilities with exceptional biking adventures in the stunning Scottish Highlands. This partnership underscores our shared commitment to supporting and growing the mountain biking community, ensuring that both aspiring and seasoned riders have access to the best equipment and facilities. Together, we aim to make Nevis Range the ultimate destination for mountain biking enthusiasts.”

Saracen will be the sole hire bike provider with the full catalogue of bikes available to hire including the brand’s award-winning Ariel 60, Ariel 30, big travel Ariel 80, Ariel E-Bikes, Mantra LSL hardtails and the race-proven Myst downhill bike. The Nevis Range bike patrol rescue team will also be kitted out with full Madison Clothing and Lazer helmets, while they navigate the trail network on the Saracen Ariel 60 Elite and Myst Pro.

This will also see the launch of the Ridgeback Skills School, where Ridgeback will provide a full demo fleet of 14 children’s bikes to be used as part of the Nevis Range’s mission to help children of all ages develop their cycling ability.

This exciting new partnership is live and riders will find the full Saracen hire fleet at the Nevis Range available for their next visit. For more information on Saracen and the full range of bikes, please visit www.saracen.co.uk. 

For more information about the Nevis Range and its fantastic trail network, please visit: www.nevisrange.co.uk 

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