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Cotic’s brand ambassadors include some very inspiring women. So inspiring, two of them are in this year’s Cycling UK 100 Women in Cycling list. Firstly, Jo Shwe is the force of nature behind the Trash Mob Academy – watch this video if you don’t know what that is, it will improve your day:
Second up, it’s Kell Collinge, mum extraordinaire as well as do-er of many things with komoot. Which leads us to another video that will improve your day:
Two shining examples of women enjoying mountain biking and all that it brings to life. Good stuff, and no doubt something for Cotic’s newest and youngest recruit to look up to. Over to Cotic’s official PR to introduce Esme…
We’d like you to give a warm welcome to our newest (and youngest) Ambassador, Esme Ward.
Esme’s parents are hopefully taking the family to the BMX World Championships next year in the USA; they asked if there was any way we might help out with her extra training since she’s outgrown her old mountain bike and keeps borrowing her dad’s BFe. As luck would have it, the new stock of our awesome 27.5 BFe frames had just arrived and we’ve been wanting to support a younger rider for a while. The stars aligned and Esme took delivery of her new bike last weekend.
Helped out by our super friends at Hunt Wheels and Sprayway, and with some choice kit from HopeTech – including 155mm cranks which are perfect for younger or shorter riders – we put together a proper pocket-rocket bike that’ll look after her when the ground isn’t as smooth as the BMX track.
If you’re from a BMX background it’s forbidden to visit Sheffield and not ride the hallowed Bolehills track. After a wide-eyed Esme had got the first look at her new BFe – and tried on all the size small Cotic Merch we could find – she got wrapped up in a cosy Cotic sweatshirt and socks over her usual riding kit, and we headed up to the track.
We surfed the yellow waves for an hour or so then after some warming tea we rolled down the hill to the Velosoloutions pumptrack in Hillsborough to catch a few more laps under floodlights.
We’re spoilt for accessible, skill-nurturing spaces in Sheffield, and Hillsborough park is no exception. As long as you keep both eyes open for rogue scooter kids hiding in the bottom of the berms, you’ll have a proper blast. It’s best suited to smaller wheels but if you’re passing it’s well worth a visit. Our other Ambassador Gareth (A Line Coaching) runs regular club nights there with kit to borrow if you’re new to the sport.
The next day we joined the Women of Steel at the Steel City DH track. In case you didn’t know, Women of Steel is the women’s riding group we set up with Dispatch Queen Hannah to encourage more women to ride bikes and to connect and enjoy the sport together. It’s for all women riders, whether you ride a Cotic bike or not. Everyone’s welcome.
If you or someone you know might like that, head to the Facebook group to get involved.
Jo, Kelly, Bron & Mel all made Esme and her sister Charlotte feel super welcome and had a hoot towing them down the course.
The BFe performed brilliantly and within a couple of laps the others were having to work hard to keep up. As the frost melted, the slush appeared; We just felt bad for Bron as we’d forgotten to put a mudguard on her bike! Sorry about that.
Say hi if you see the crew out and about at their local haunts – WindHill, Flyup or Andover BMX track. We can’t wait to see the adventures her bike takes her on and are really looking forward to hanging out at a couple of events next year.
If you want to build your own perfect pumptrack play-bike up then we have these BFe frames in stock right now. This is the final batch of 27.5 bikes so be quick if this is your bag. If you’re hardtail curious, but have already migrated to 29″ wheels, then check out our BFeMAX – the same flickable fun but in a slightly larger package.