Specialized has in recent years put a lot of resources into its global ambassador programme, sharing a varied range of content depicting a broad range of riders in a variety of riding styles. In a surprise move however, we understand that a number of ambassadors have had their contracts terminated.
At this stage we are not clear whether the entire global ambassador program is affected, or whether there may be regional variations. However, sources suggest that the cutting of the budget to the program was a surprise to Specialized staff as well as the ambassadors themselves, with staff having been making preparations to re-sign the athletes.
The official word from Specialized UK is ‘Our social ambassador programme is continuing to change with the needs of the rider, but it definitely isn’t going away.’
The timing of the termination will be particularly difficult for riders who make a living from riding and content creation, as most other brands will already have agreed their budgets and sponsorships for the year.
One UK rider our readers were keen to know the status of is Manon Carpenter. As far as Manon is aware she’s still working with Specialized and the soil searching program, pending renewal of her agreement which runs until the end of 2022. So, hopefully we’ll be able to see her great trail advocacy work continuing!
More as we hear it. Forum thread here.
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