Things The Bike Industry Will Try To Sell Us This Year

Call us cynical, or call us highly informed industry insiders with our fingers on the pulse. But we think the marketing departments of the bike industry are going to find new ways to sell old things. As component shortages continue, companies will seize the opportunity to clear out some unsold stock. Let us help you be alert to what hot new trends you should be raising a sceptical eyebrow to. Access All Areas Rebel armyYou thought fat bikes had lost their shine? As access campaigns step up and push back against archaic restrictions on where you can ride a bike, the Access All Areas bike will be marketed as the bike that can handle any terrain. It’s for the rebellious rider that sticks two fingers up to the government, who wants to escape the ride by numbers crowd at the trail centre. ‘Where we’re going, we don’t need paths, or designated trails. Bring your tent, bring your bow and arrow. Join the rebellion and Access All Areas’. One Size, One Planet We can go longer if you need to.In the quest to reduce carbon footprints, bike companies will stop making a large range of sizes. Instead, long stems will make a return, enabling taller riders to ride medium sized frames. Since there are already plenty of long stems on the planet, the environmental savings will be even greater. ‘With One Size, One Planet, you can be sure that our Average-Joe-Geometry will fit you, whatever your height. Based around a medium...

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