Things The Bike Industry Will Try To Sell Us This Year

by and 18

Call us cynical, or call us highly informed industry insiders with our fingers on the pulse. But we think the marketing departments of the bike industry are going to find new ways to sell old things. As component shortages continue, companies will seize the opportunity to clear out some unsold stock. Let us help you be alert to what hot new trends you should be raising a sceptical eyebrow to. Access All Areas Rebel armyYou thought fat bikes had lost their shine? As access campaigns step up and push back against archaic restrictions on where you can ride a bike, the Access All Areas bike will be marketed as the bike that can handle any terrain. It’s for the rebellious rider that sticks two fingers up to the government, who wants to escape the ride by numbers crowd at the trail centre. ‘Where we’re going, we don’t need paths, or designated trails. Bring your tent, bring your bow and arrow. Join the rebellion and Access All Areas’. One Size, One Planet We can go longer if you need to.In the quest to reduce carbon footprints, bike companies will stop making a large range of sizes. Instead, long stems will make a return, enabling taller riders to ride medium sized frames. Since there are already plenty of long stems on the planet, the environmental savings will be even greater. ‘With One Size, One Planet, you can be sure that our Average-Joe-Geometry will fit you, whatever your height. Based around a medium...

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Viewing 18 posts - 1 through 18 (of 18 total)
  • Things The Bike Industry Will Try To Sell Us This Year
  • Premier Icon oldfart
    Full Member

    Is it still April 1st 1998 ? 😬

    Premier Icon keithb
    Full Member

    You’re missing 8 speed and square taper…

    Funnily enough, I think Ive got all of those things across my 4 bikes… Some with more than others! And they all have “tyre inserts”…

    Premier Icon ampthill
    Full Member

    Is this April fool a day late?

    Premier Icon wheelsonfire1
    Full Member

    Giant disc brakes, using the rims of the wheels as the braking surface, cables to operate. Easy to service, easy to maintain whilst bike packing and adventuring, no nasty fluid exchange issues, universal pad sizes too. Mega discs? Available in all wheel sizes too…

    Premier Icon Pete
    Full Member

    £400 dungarees?

    Premier Icon matt_outandabout
    Full Member

    Sunglasses that aren’t Moto-visor huge or luminous colours…

    Premier Icon Tom Howard
    Full Member

    27.5” wheel bikes, after a 3 year sabbatical.

    Premier Icon Hannah Dobson
    Full Member

    Not an April Fool, more a case of April Fools got us thinking about what surplus stock the marketing depts might try and fool us into buying!

    Premier Icon mattkkitch
    Full Member

    Suspension forks for gravel bikes

    Premier Icon David Sheldon
    Full Member

    Sending thousands designing valves that do not clog with sealant when Schrader Valves have been around since the start?

    Premier Icon elshalimo
    Full Member

    2x drivetrain

    Premier Icon n0b0dy0ftheg0at
    Free Member

    Rim brake bikes
    Those hideous cable disc brake bikes

    At “bargain prices”

    Premier Icon prettygreenparrot
    Full Member


    Premier Icon PJM1974
    Free Member

    I’ll be happy to see an affordable XT drivetrain in stock anywhere. That’d be nice.

    Premier Icon alanclarke
    Full Member

    you’ve been to Halfords haven’t you? this looks like their Apollo range

    Premier Icon HoratioHufnagel
    Free Member

    I’m looking forward to some emtb products. Maybe a motorised seatpost that can lift you back into place, it’s way too much effort having to stand up before raising the seatpost. Also an ebike girdle to prevent embarrassing spill over / middle age muffin topping.

    Premier Icon chakaping
    Free Member

    Did they sell you a load of spare capital letters to use up in your headline.

    Please stop using title case. It’s wrong.

    Premier Icon rusher4
    Full Member

    Industry Insiders are suggesting a new wheel size of 26″, 29 aint dead yet.

Viewing 18 posts - 1 through 18 (of 18 total)

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