Call us cynical, or call us highly informed industry insiders with our fingers on the pulse. But we think the marketing departments of the bike indust …

By stwhannah

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Things The Bike Industry Will Try To Sell Us This Year

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Is it still April 1st 1998 ? 😬

You’re missing 8 speed and square taper…

Funnily enough, I think Ive got all of those things across my 4 bikes… Some with more than others! And they all have “tyre inserts”…

Is this April fool a day late?

Giant disc brakes, using the rims of the wheels as the braking surface, cables to operate. Easy to service, easy to maintain whilst bike packing and adventuring, no nasty fluid exchange issues, universal pad sizes too. Mega discs? Available in all wheel sizes too…

£400 dungarees?

Sunglasses that aren’t Moto-visor huge or luminous colours…

27.5” wheel bikes, after a 3 year sabbatical.

Not an April Fool, more a case of April Fools got us thinking about what surplus stock the marketing depts might try and fool us into buying!

Suspension forks for gravel bikes

Sending thousands designing valves that do not clog with sealant when Schrader Valves have been around since the start?

2x drivetrain

Rim brake bikes
Those hideous cable disc brake bikes

At “bargain prices”

😂😂😂

I’ll be happy to see an affordable XT drivetrain in stock anywhere. That’d be nice.

you’ve been to Halfords haven’t you? this looks like their Apollo range

I’m looking forward to some emtb products. Maybe a motorised seatpost that can lift you back into place, it’s way too much effort having to stand up before raising the seatpost. Also an ebike girdle to prevent embarrassing spill over / middle age muffin topping.

Did they sell you a load of spare capital letters to use up in your headline.

Please stop using title case. It’s wrong.

Industry Insiders are suggesting a new wheel size of 26″, 29 aint dead yet.