With a recent Adidas sponsorship, BMX rider Brad Simms’ star is still rising, and this latest deal with Canyon demonstrates both his commercial power and riding prowess. With 15 years of BMX competition already under his belt, two X Games medals and awards including the 2020 NORA Cup BMX Rider of the Year and 2020 Vital BMX Rider of the Year, he’s now secured a multi-year deal with Canyon to ride mountain bikes.
I have a ton of respect for the mountain bike community – especially guys like Fabio [Wibmer] and Thomas Genon, Jak Moir, Braydon Bringhurst, and women like Tahnee Seagrave. Each year they seem to find a way to take things up another notch. You can’t help but be inspired.Brad Simms
For Brad, the mountain bike will be a medium for him to explore more domestically and spark more diversity in outdoor and action sports communities. As or BMX, Brad will continue riding at the highest level but he is excited to being this new chapter of his career.Canyon Bikes
If other BMX riders turned mountain bikers are anything to go by, we can expect some serious tricks and great video content coming our way. But more importantly than that, as the Canyon press release references, we can hope that Brad will be able to encourage people from a range of backgrounds to see what mountain biking can offer them. With BMX being more diverse than mountain biking, athletes creating crossover appeal like Brad offer great potential for encouraging people to see mountain biking and the outdoors as a space that they too can explore.
With its do-it-all skate park to bike park reputation, we might have expected Simms to be riding the new Canyon Stoic, but the images we’ve been sent show him on a Spectral. We’re looking forward to seeing where he takes it, as is he:
My approach is humble, but I am looking forward to progressing quickly, having tons of fun, and finding out where these trails take me.Brad Simms