Shand Shug | A Classic Hardtail or Radical Animal?

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First published in Issue 127 of Singletrack Magazine, this Shand Shug was reviewed as part of our British Steel test of steel hardtails built in the UK.

Shand Shug

Shand has been building custom steel frames in Scotland since 2003, but in the last few years it has stepped up a gear, adding a bunch of off-the-peg models to the range, and becoming a relatively big name in the long-distance adventure cycling world, thanks to its sponsorship of riders like members of the Adventure Syndicate. When Jenny Graham broke the unsupported round-the-world cycling record last year, it was on a Shand, and the brand is still best known for road and gravel bikes which look smart, but not too Gucci for a winter club run or a bikepacking adventure.

Shand Shug

The Shug is, therefore, quite a radical departure for Shand, and its genesis was an interesting one. It began life under the banner of another brand, Trillion, that made its debut back in 2017 with a long travel UK-made 29er hardtail. The geometry and the British connection were enough to attract a fair bit of interest, but the prototype frames were distinctly rough around the edges. So Trillion partnered up with Shand for production, jointly developed and launched the Shug, and then stepped away, leaving Shand with a bike that neatly filled a gap in its range.

The Shug is clearly designed to be ridden in places where you’d normally look to four to six inches of rear suspension for comfort and control. First of all, it boasts some fairly extreme geometry, with a 64° head angle, a 75° seat angle, a roomy but not rangy 445mm reach, and a stubby 100mm head tube to keep the front end low.

Then there are those tyres: up to 2.6 inch if you run it as a 29er, or 3.0 inch in 27.5+ guise. Big tyres are nothing new in the mountain bike world, but it’s rare to see them coupled with properly slack head angles and long front triangles. Some bike companies even go the other way, and rein in the geometry on their big-shoed models, for fear of startling their more conservative customers. There are no such concerns in evidence with the Shug, and the bike’s overall demeanour is neatly summed up by the small decal on the seat tube, depicting a Sasquatch-like forest beast that might rip the limbs off an unwary traveller, or at least trample you under its size 14 feet.

Shand Shug

But under the shiny yellow paint job (or any of the other 30 colours that Shand offers – not counting the custom finishes) it has a refined heart. There’s a Reynolds 853 front triangle and Dedacciai stays. The rear triangle meets at classic cowled dropouts (CNC machined in the UK, naturally) and the frame has simple but neat detailing, with external cable routing (using the same beefy CNC machined guides as 18 Bikes) and a single set of bottle cage mounts on the down tube.

The Shug is available in a full range of sizes from small to XXL, and if you’re looking to splash out on a forever bike, custom geometry is also possible, for a £200 surcharge. All the sizes sport the same 435mm chainstay length, which gives a generous rear triangle that looks like it could accommodate a 36er wheel, let alone a 29er. The frame-building gymnastics needed to squeeze in these volumes of tyre are achieved very simply and cleanly, using just a couple of steel plates to put the chainstays in the right place while giving the drivetrain enough clearance.

Like the other two frames in this test, the Shug takes 130mm forks, and Shand is offering the frame as a bundle with Cane Creek’s excellent Helm in coil or air variations. There are no complete bike builds available, but the parts our test bike was built up with are an interesting insight into Shand’s vision of how the Shug should look.

Shand Shug

Apart from the fork, and a Shimano XT drivetrain and brakes, the bike arrived shod with some imposing 2.8in 27.5+ tyres mounted on Hope’s excellent Tech 35W wheelset. Schwalbe’s Magic Mary has long been a favourite front tyre for riders who’ll happily trade a bit of uphill speed for grip and control, and on a wide rim, in its 2.8in version, it’s something to behold. With the same size Nobby Nic in the rear, the Shug looks like the sort of bike that Mint Sauce would ride in a cartoon. Shimano’s in-house component brand Pro supplied the dropper post, and a short Pro stem and an appropriately proportioned 800mm set of Renthal bars made the beast complete.

The Ride

The rest of this review is for subscribers only.

Shand Shug Specification

  • Frame // Reynolds 853 steel, 130mm travel, 12×148
  • Fork // Cane Creek Helm Air, 130mm travel
  • Hubs // Hope Pro4
  • Rims // Hope Tech 35W
  • Tyres // Schwalbe Magic Mary, Nobby Nic, both 27.5×2.8
  • Chainset // Shimano XT 170mm, 32T
  • Rear Mech // Shimano XT, 11-Speed
  • Shifters // Shimano XT, 11-Speed
  • Cassette // Shimano XT, 11-Speed, 11-48T
  • Brakes // Shimano XT
  • Stem // Pro Koryak, 40mm, 31.8
  • Bars // Renthal Fatbar V2, 800mm, 10mm rise, 31.8
  • Grips // Burgtec lock-on
  • Seatpost // Pro Koryak 30.9 x 150mm
  • Saddle // Shand
  • Size Tested // M
  • Sizes available // S, M, L, XL, XXL, Custom
  • Weight // 29.1lbs / 13.2kg (as tested)

Review Info

Brand:Shand
Product:Shug
From:shandcycles.com
Price:£995 (frame only)
Tested:by Antony de Heveningham for

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