Best Online Service – Singletrack Reader Awards 2019 Finalists

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Freewheel is your local bike shop online. It has been created to support small businesses across the country, bringing together the convenience of online shopping and the expertise of your local bike shop.

No matter how committed you are to using your local bike shop, the chances are you’ve used an online service of some sort this year. Interestingly, this year’s nominations look beyond the ‘buying stuff’ to other sorts of ‘online services’. This year is a re-run of last year’s finalists – with none of the big brand online retailers knocking them out of the competition. You decide who wins the accolade this year:

The Finalists – Best Online Service

Bird Cycleworks

Bird Aeris 120 LT
Bird Aeris 120 LT

Last year’s winners are in the running again, seeing off competition from much bigger players. The customer service at Bird goes as far as being able to discuss your needs with the people who design and build the bikes – and you get an enthusiastic geek out if you do so.

Once your decision is made, you get regular updates on the progress of your order, and having taken delivery of your new toy the team is on hand to answer any questions.

Find out more.

Keeper of The Peak

Such a simple idea: a Twitter feed to update riders on trail conditions in the Peak District. The aim was to minimise the damage that riders would have on fragile areas in the Peak District. This continues, but Chris Maloney, the person behind it, has also become involved in campaigning for better access and encouraging other riders to do the same.

Nominated three years in a row, his reputation has grown beyond trail conditions reports, providing riders with a focus for trail advocacy information too.

Sixth Element

The full line up.

Now established both here and in North America, Sixth Element continue with a market-leading ‘you break it, we’ll fix it’ no questions asked crash replacement service.

This year has seen them provide wheels to the British Olympic XCO hopefuls, and introduce a new gravity wheel. Despite the growth, they retain the small company personal touch customer care, it’s no surprise to see Sixth Element back in the running for this award. Will it be third time lucky for them?

Learn more

Vote and win!

Just for voting in this year’s awards you could be in with a chance of winning a Shimano shoe and pedal combo, courtesy of

Competition T&Cs:

  • You must vote in all categories to be entered in the draw.
  • Don’t ride spds? A flat combo is available
  • Lazer Impala helmet is available in a choice of black or white only
  • No cash alternative available.
  • If your shoe or helmet size is not available Freewheel will provide an alternate prize of equivalent value and status.

Ready to vote?

If you’ve checked out all the categories and finalists then you are ready to cast your votes. Don’t forget that to be entered into our voter prize draw you need to vote in all categories.

To research more, take the red pill.

Ready to vote? take the blue pill.

Singletrack Reader Awards 2019 in Association with

Freewheel is your local bike shop online. It has been created to support small businesses across the country, bringing together the convenience of online shopping and the expertise of your local bike shop.

freewheel singletrack reader awards

By working with some of the best independent bicycle retailers in the UK, shoppers can buy with confidence knowing that there is expert help on hand. Simply nominate your nearest local bike shop, then select home delivery or reserve and collect. In either case, money from your purchase will always go to your nominated store which helps to keep small businesses alive which are the lifeblood of our wonderful sport.

freewheel sponsor the singletrack reader awards 2019
(terms & conditions apply)

Amanda Wishart

Singletrack Art Director

When Amanda arrived at Singletrack she had only been riding for a couple of years, but having already ticked off a healthy list of uplifts and races including Megavalanche, we didn’t see any problems with her keeping up. Previously serving 11 years in a publishing house, she was keen to continue her art and design career without being tied to a desk, and has progressed as both a rider and a designer from all the fresh air Calderdale offers.

She began mountain biking to keep herself occupied out of snowboard season, but bikes have since taken over as the preferred sport. It’s not a hobby - it’s a lifestyle, and the impact riding has had on Amanda’s life is more than just how she chooses to spend her weekends. Relocating to Calderdale, giving up driving, being more eco aware are all either directly or loosely related to the sport and the future of it.

Her love of bikes isn’t for the adrenalin rush, the exercise, achieving goals or even the travelling, it’s mostly about the people she meets along the way. She’s our in-house tree hugger and is interested in any earth positive products and vegan trail snacks.

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