Five Ten And Adidas Eye Up The Olympic Effect

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Five Ten has been the name in flat pedal sticky shoes for so long that it’s easy to forget that it started out life as a climbing and outdoor brand. With some bright spark having the idea that sticky rubber could prove useful at gripping pedals as well as rocks, an extra market was spied and mountain bikers have been happily pinned to their pins ever since. It started here, with…

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Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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