What do you do if you’re a startup British bike brand with big backers and a head full of ideas, but not the capacity to turn them into the perfectly executed machines you’ve designed on paper? The basics are there, but you’re getting flack for your welds and your paint finish?
And what do you do if you’re an established British bike brand that’s still small scale but has such a great reputation for quality and finish that you’re operating at maximum capacity?
Sounds like the perfect opportunity for some mutual back scratching, doesn’t it?
Indeed, Shand and Trillion cycles think so, as they’ve just announced that they will be collaborating. Here’s the official blurb:
‘Shand and Trillion have agreed to collaborate in the design, manufacture and sale of bicycles. Strengthening the iconic, UK cycle industry, and harnessing the combined capabilities within each business this new collaboration is considered entirely mutually beneficial with Shand, recognised for their long standing heritage, expertise and quality while Trillion, part of Liberty Vehicle Technologies, provides a significant design and engineering technology expertise. Both brands shall continue independently, focusing on their own, individual, market sectors and operate from their respective operational headquarters in Leamington Spa and Livingston.’
While that is quite an exciting announcement, it smells more of lawyers than the lovers of bikes we know are behind Shand and Trillion, so we caught up with Steven Shand for a little bit more information. We’ve also been in touch with Trillion, so we’ll bring you an update later once they’ve got their answers to us.
With Trillion’s backers owning a steel mill on Scotland, could we see an entirely made in Scotland bike?