yt industries jeffsy poll question direct online

Poll: Would You Buy A Bike Online?

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Buying a bike online – it’s a decision that more and more mountain bikers are seriously considering these days. Rewind a few years, and the concept was the stuff of science fiction movies. Then again, so was a Trump presidency. Yep…

Nowadays we buy all sorts of things online. Items such as plane tickets, event entries, hotel bookings and travel insurance for overseas riding trips. Some people even buy their groceries online, which is good, because it means you can avoid that awkward moment in the fruit ‘n’ veg shop where you might actually have to talk to someone face-to-face. *shudder*

But a whole bike?

yt jeffsty 29 29er carbon
The YT Jeffsy is one such bike that you can purchase with the click of a mouse button, and have delivered straight to your door.

Mountain bikers buy a lot of bike-related stuff online. Whether it’s a hard-to-source spare part, a clothing item that you just can’t find locally, or the lure of a cheap deal, more riders are choosing online purchasing to have things delivered straight to their door.

As such, more and more bike companies are choosing to offer complete bikes for you to purchase online. Brands such as YT and Canyon have been steady proponents of the direct-to-consumer model, whereby you can purchase a bike on their websites, and your new bike will be delivered straight to your door. Then there are brands like Commencal – a company that has traditionally offered bikes through local bike shops and distributors, which has made the move to only selling direct-to-consumer. Even the big names like Trek and Giant are rolling out plans to offer online purchasing, though through a slightly different model.

commencal meta tr rob warner alloy full suspension rockshox 11 speed
Commencal used to be available through local bike shops, but not anymore – Commencal is now direct-purchase only.

Whatever the reason, we want to know whether you would buy a bike online. Maybe you own one already? Or you’re planning to purchase a bike online in the future? Perhaps you’ve bought a bike online and it was a negative experience? Or would you much rather buy through a local dealer?

Tell us your answer in this week’s poll below!

Not into Facebook? Then wang your answer in our web poll here;

[poll id=”677″]

canyon exceed hardtail
German brand Canyon offers a huge range of bikes online that come 90% assembled in a large cardboard box. The bike comes with a torque wrench, some bits and an instruction manual, and you do the rest.
cotic flare max
Smaller British companies like Cotic started out offering frames direct-to-public, allowing riders to build their own customised bike.

In a rapidly evolving market, the entire industry is undergoing significant changes in a relatively short space of time. We’d love to not only get your answer to our poll question, but also to hear about your bike-buying experience and whether you’re in favour of purchasing locally through a bike shop, or buying exclusively online. What do you think are the advantages and disadvantages of each purchasing method?


Comments (4)

    I’m sort of be between “Yes – And I would buy a bike online again” and “No – I’d much rather buy from a local bike shop”. Ultimately, I’d rather buy in person but I have purchased online before and will do again I suspect.

    The last two frames I bought were online. They were several hundred pounds cheaper than any LBS would pay at trade prices (plus Vat ) to get the thing into their shop. It’s part of the insanity of the bicycle trade at present , but it would be equally insane to spend upwards of three times the price if it was what you wanted and you know what you are doing.

    My last 4 bikes have been on-line. This has probably saved me a couple of grand.

    I buy my consumables in a shop, but I can’t afford to buy a bike in one.

    Bought my last bike online BUT had looked at it in the flesh first. I would not buy a bike online I had not seen in the flesh, so that ruled out manufacturers who had not had a demo day or shop near me. I nearly bought a Vitus as I had seen one at a crc demo day but ended up with a cube that I saw locally. Unfortunately the local shop could not get close to online price. A good returns policy is vital to buying online.

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