Eurobike is often full of spectacular claims, mind boggling figures, the odd odd prototype, and extremely shiny new technologies. While showing new clothes and a new helmet, POC eschewed all of those things to focus on simplicity, incremental improvement and good execution.
POC were also one of only five companies to spare my shoulder this year by having their press kit on a USB key instead of dead tree format (my sincere thanks to any company that does this. Most days at Eurobike began with a bag full of Singletrack magazines to hand out to people, but ended with a bag even heavier due to print catalogues).
(As a side note on this, we’re not sure just how many bike/bike clothing companies subscribe to trend forecasting agencies, but evidently some: nearly every bike manufacturer was showing a bike in digger yellow this year. The podcast 99% Invisible just put out a fascinating episode on agency WGSN).