It’s an odd question isn’t it: What does mountain biking smell like?
But it’s a question that we’ve been pondering all day at Singletrack Towers, because we were asked it this morning. As you may or may not know, Issue #108 of Singletrack Magazine will be on its way to the printers this week (make sure you SUBSCRIBE HERE NOW to make sure you don’t miss out!), and as we furiously proof articles and caption photos in the office, our Lincolnshire-based printing company Warners Midlands, has come to us with quite a bizarre suggestion; the offer to add a fragrance to our front cover!
“Adding a fragrance to a front cover can have many benefits for the printed product regardless if it is a magazine, a catalogue or a brochure. The fragrance on the cover could make all the difference to differentiating your publication from your competitors. It engages a sense that digital media cannot and can provide opportunities to enhance your marketing activities.”
It might sound flat-out bonkers, but a scratch ‘n’ sniff front cover could very well become the edge we need against our competitors in this highly competitive publishing industry! In all seriousness though, the question did get us thinking as to what scent we would use for the Singletrack front cover. What aroma would encapsulate everything about mountain biking and the culture around it?
So the question is we ask to you, our readers is: what do you think smells like mountain biking?
So we’ve put out some of our ideas of what mountain biking smells like, but now we want to hear from you. If we could add a fragrance to the front cover of Singletrack Magazine, what odour(s) should it have? Let us know your suggestions below!