SRAM-sponsored athletes at this weekend’s World Championships in Vallnord, Andorra are going to be going for gold, while riding some. SRAM has made an exclusive production run of gold-coloured cassettes and chains for its racers in their search to win one.
Enough to spur you on for gold perhaps?
Downhillers and cross country racers alike will be rocking the gold, so expect to see a few of these up the front of the results.
It’s not actual real gold plating, but hey, if you win, perhaps they’ll make some just for you.
And with that, may we wish all the racers this weekend the best of luck. We’ll be tuning in to Red Bull TV to follow the action.
With nearly 25 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 32 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)
