Your once a week dose of retail therapy from Singletrack’s Premier Dealers, stockists and advertisers.
Tuesday Treats gives you a quality serving of independent bike retailing and a chance to win big in this week’s prize draw.
This week, we’re introducing Honest Brew.
It’s great to able to bring you something fresh and a little different from the norm this week. Honest Brew are taking a direct route to get you your favourite (and hard to find) craft beers. Head Honest Brewers and keen mountain bikers, Andrew Reeve and Craig Willmott talk to us about how it all works …
Where has Honest Brew grown from guys?
We’re a troupe of antipodean-come-Londoners who are all about sharing our passion for craft beer. Honest Brew is both an online shop where folks can select and buy craft beer, as well as a monthly service where we send out boxes of 9, 12 or 18 beers matched to peoples’ tastes. From our little spot in London, Honest Brew is all about helping people discover new and exciting beer from both local and international craft breweries.
When it comes to cycling out our door, well, it’s London. The word ‘manic’ comes to mind when considering almost anything at the best of times. But then given the options of a manic tube with a stifling commute or manic streets where you’re much less a sardine, give us the latter any day.
What’s your current best-selling/hottest product?
We’ve two brews in our Straight Up series at the moment: our Pale Ale which came out in May and our Amber Ale which is a more recent addition. With it’s slightly sweeter yet balanced toffee flavours, lately the Amber has been getting loads of love on review sites and the like.
Which product/brand does every staff member have on their bike?
Besides the London standard-issue Kryptonite? We’re all encouraged to carry one of these …
What was the last custom build you did?
This little fella!
This is our nomadic brew kit that Andrew designed a little while back, and features it’s own little app to control the pump and temperature. From an old bath house in Hackney to the green fields of Hertfordshire, we’ve brewed with it in various places with all sorts of characters. Our next mission is to figure out how we can pedal it around the capital while simultaneously brewing a London Porter. Ideas and suggestions are actively encouraged.
Tell us something about your team that no-one knows …
Andrew once ran naked around a Polish mountain hut in the middle of winter. Or was that me…
Is there a forthcoming event you think our readers should know about?
We’re going to be at the London Brewers Market on the 28th and 29th of November. It’s at the Old Spitalfields Market by Liverpool Street.
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What do Singletrack Subscribers get from you guys?
Honest Brew are offering £10 off your first Honesty Box. Jump on our website here to tell us which style of beer and flavours you like using the following code …
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Tuesday Treats Prize Draw