Female focussed Flare Clothing Company is off the blocks in 2014 with a pre-launch collection of mountain bike jerseys, available direct from the manufacturer’s online shop and selected dealers here. The full range officially launches at the London Bike Show in February 2014.
Ahead of the official launch, Flare have released their Lunar Jersey from the full range (in long sleeved and sleeveless jersey versions) which is made from breathable, wicking polyester. The bold graphics shows off the company’s feminine flair and attention to detail.
Designed and made exclusively in the UK the jerseys are cut with both a cycling-specific and women’s specific shape so that they are comfortable and flattering on the trail. The Lunar design starts from £39.99.
In what looks like it’s going to be a massive year for the fledgling British MTB crew, Elite downhill racer Emma Atkinson is now under sponsorship with Flare. “All [the] products are tailored for girls who like to shred, they come in eye-catching colours with pretty designs and will definitely get you noticed on the trail!”
Flare Clothing Company will also be the Women’s category sponsor of the 2014 British Downhill Series – BDS, the Home of the Worlds Fastest Racers! There is loads of information for riders and fans over on the BDS Facebook page.
Keep up to date with Flare on the following places… Facebook Twitter and on their site.
Comments (8)
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First thoughts. Too baggy? Especially in the arms. Hangs like a sack. Wifey possibly not going to request a jersey especially in the ‘left a black sock in the white wash’ grey.
These shirts look gorgeous! Just what I’ve been looking for and I think the colours are great – so different from the usual plain black stuff that’s out there for women. The only problem is which to buy, sleeveless or long-sleeved. I know – both!
Nice idea, but then it’s too muddy where I ride to wear anything that isn’t black unless it’s cheap enough that I’m not upset when it gets trashed, and so rarely warm enough to justify sleeveless! Long sleeve jersey also looks short in the arms?
Good luck to them though, and it’s great that companies are supporting women’s racing too.
Looks good, but anyone else read the logo as “flake”?
Hannah could have saved the model fee and done it herself.
Some female cyclists are the average UK size, which is 16.
Shame these only go up to 14.
I purchased a t-shirt for my other half a while back, seems happy enough with it.
Oh and the logo does say ‘flake’, must be a typo in the article.