The UK based brand will return this autumn, and is due to be launched at this year’s Eurobike Show in September.
X-Lite will brought back to the market courtesy of Brant Richards and the development team at Shedfire – the driving force behind both the Ragley and Nuke Proof brands.
“We’re working around the brand’s original ethos, producing tidy aftermarket upgrade components, many CNC machined and anodised in several colours. It’ll be mid-to-high-end stuff, with one key product being a rigid full carbon fork available in both 9mm and 15mm thru-axle options.” Brant Richards, Shedfire.
X-Lite will be available in the UK through distribution partners, Hotlines Europe Ltd, who also look after world-wide distribution for both Ragley and Nuke Proof already.
“Hotlines are really looking forward to working with such a great UK brand, with an amazing amount of pioneering UK MTB history behind them. We’ve got the ideal combination of cutting edge design with top notch distribution and customer service, to make the relaunch of X-Lite a big success.” Andy Gowan, Hotlines Europe Ltd Marketing Manager.
“With the exponential growth of Muc-Off over the last 5 years Marilyn, Emma and I decided there wasn’t either the time or focus available to carry on growing the X-Lite brand. With the ongoing opportunities ahead for Muc-Off we decided to seek a suitable company that would not only take the X-Lite brand forward but would also respect the X-Lite brand, heritage and design aesthetic. When we discussed this opportunity with Hotlines & Shedfire, we knew that their team would not only understand X-Lite’s past, but their team would also have the energy, passion and technical knowledge to drive its future innovation to ensure the ongoing success of X-Lite Components.
2011 is the re-launch of X-LITE and I have had a sneak preview of the new designs and all I can say is that I’m very excited! I am personally looking forward to working closely with the Hotlines team to assist in the ongoing development.” Alex Trimnell, Muc-Off.
X-Lite will also be on show alongside many other Hotlines brands, at the Hotlines London Show, 6th – 10th October. This event will be open to dealers 6th – 8th October, and open to the public on the 9th and 10th of October.
For more information, please contact the Hotlines sales office:
Hotlines UK – 0131 319 14 44 – firstname.lastname@example.org
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