Eurobike 2010. Part One – Demo Day

August 31, 2010
33 Comments

It’s the first day of Eurobike. Well, that’s actually tomorrow, but today is the Demo Day. For many dealers it’s a chance to ride bikes on a not-particularly-challenging mountain bike course and on the roads, but for Chipps and Matt, it’s a chance to have a wander round the booths, take pictures of products in yer actual daylight and get an idea of some of the hot things, ready for the show tomorrow.

So here’s a quick and ready assemblage of some of the fun/interesting/smart/crazy things we’ve seen. There’ll be more later, but enjoy this taster.

Here's the new Garmin 800. It has real terrain maps on it, but it's not really much bigger than the existing 750.
Reynolds are launching two carbon rims. One is a 230g 24hole XC rim...
...and this is the All Mountain 28H wider rim.
The Tour's Devil is here, shouting at people.
Scott's women's range is looking very smart. We're off to see them tomorrow.
Some of Scott's leisure style technical clothing for the more stylishly adventurous
A Scale with all the latest trimmings: Full XTR and tapered 15mm Fox forks
BeOne's new 120mm trail bike. They're coming back to the UK too.
The ambiguously named Nukeproof Snap. Snap as in gate-starts we hope. £399
Close up of the new Scalp
Nukeproof's new DH bike, the Scalp. £1500 for a frame and Vivid shock.
Ragley has many new things. This Blue Pig uses the new 44mm headset standard so that you can run tapered forks (or even a 1.5in fork!)
Nukeproof Mega. As in -Avalanche. £899 for a frame and shock.
The Ragley 'Wiser' bar in Kevlar/carbon or alloy. 720mm and 25 or 38mm wise, er, rise.
You can't fault Ragley's colour coordination.
The Piglet. A bike designed for people who don't ride the steep tech of Hebden Bridge. 120mm forks and a 68.5° (sagged) head angle.
There are a LOT of electric bikes here. This one is one of the chunkiest.
The very smart looking Superfly. Now under the banner of 'The Gary Fisher Collection, by Trek'
High top ankle-protecting boots from Shimano
These new AM45 shoes are either very smart, or they're on the run from Star Trek. What do you reckon?
There are more 29ers here than ever before. The Germans seem to be getting it...
This Giant Trance has a colour-matched Fox fork in a colour that we can only describe as 'SID blue'
Aaaargh! My eyes!
Ridley is having a push with their new 29er to prove that they don't just make (great) cyclocross and road bikes.
Yeti's graphics guy must have been busy. Lots of new graphics and, as we'll find out 'inside' at the show, some new models.
And Matt is the sensible one...

Mr. Chipps Chippendale

Singletrackworld's ex-Editor At Large

With 25 years as Editor of Singletrack World Magazine, Chipps holds the record for the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Chipps stepped down as Editor in April 2026 after 25 years at the helm. He's now wondering what to do next, while riding his bike in the French Pyrenees, where he also runs some gites.

More posts from Mr. Chipps

33 thoughts on “Eurobike 2010. Part One – Demo Day”

  1. wow, scott have got their new graphics spot on next year IMO. those girls bikes are a great colour. can’t say the same about the clothes though.

  2. That is the ost amazing graphics i have ever seen on a Yeti! Much better than the rank anniversary ones! New models you say? Hopefully that’s the new 303 i’m saving up for already… 🙂

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