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Madison to distribute GORE™ RideOn© Cables

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cablesMadison to distribute GORE™ RideOn© Cable Systems in the UK

27th November 2009 : W. L. Gore & Associates, Inc. and Madison are proud to announce an agreement to distribute Gore’s low-friction shift and brake cable systems to independent bike dealers (IBDs) in the UK through Madison. The partnership will make the world-renowned GORE™ RideOn® brand available to more shops than ever before.

With GORE™ RideOn® Cable Systems now more easily available to independent retailers through Madison with no minimum order quantities and swift delivery. Retailers now have the choice to purchase cables directly from Gore or through Madison. Richard Peploe Brand Director at Madison said “We have long appreciated the quality of the Gore™ RideOn® Cable Systems and look forward to offering them to our great network of dealers through our award winning sales team”.

For more information please visit www.madison.co.uk.

For more information about W. L. Gore & Associates, Inc. and Gore products visit www.rideoncables.com and www.gore-tex.com.

Orange Switch 6er. Stif Squatcher. Schwalbe Magic Mary Purple Addix front. Maxxis DHR II 3C MaxxTerra rear. Coil fan. Ebikes are not evil. I have been a writer for nigh on 20 years, a photographer for 25 years and a mountain biker for 30 years. I have written countless magazine and website features and route guides for the UK mountain bike press, most notably for the esteemed and highly regarded Singletrackworld. Although I am a Lancastrian, I freely admit that West Yorkshire is my favourite place to ride. Rarely a week goes by without me riding and exploring the South Pennines.

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