Unless you live in the wilds, work in the wilds or use one for offroad driving its akin to a lifestyle vehicle choice. A sort of automotive Howies.
People who use them for work? You get to itch that scratch but then jump into your own car to go home/drive around in.
I drove one once and was utterly appalled at the seating position etc etc etc. How slow it was, the body roll, the noise.
I also have a open cab Landrover toy on my desk from 1976/my childhood. Shame as its one of those vehicles you always want to own.
I'd love a series 2 with canvass roof though.

