The value of water – bit of a live topic in the industry right now. The Mythe floods raised awareness for a service that's seen as a given but is highly appreciated when it's not there.
Interesting to see ooOOoo's view – power vs water (and other trade-offs) in terms of essential services, and other demands on people's wallets, is something we're trying to understand via a lot of customer research.
I grew up in countries where the water (and power, and fuel) supply was intermittent, and when it did come out of the tap it wasn't potable. And that's a whole lot better than having to carry containers of water taken from a river downstream of untreated outfalls.
So perhaps it's no surprise I ended up doing what I do now 💡
Big fan of WaterAid.