Clever tech isn’t cool.
My dishwasher monitors how dirty the water coming out is & adjusts the cleaning time to suit. That’s clever tech, but is in no way cool……
That Prius is a fairly standard looking 7-seater family car. The fact is has an electric motor and some batteries doesn’t make it cool.
The Yaris you edited in, is IMO a bit cooler as it looks sharper & isn’t a ‘family car’. But, it’ll be bought by middle aged dodderers (in the main) and as a result won’t be ‘cool’.
Plus, it looks like a CAD rendering & won’t look like that on the road (it’s got no side repeaters, ‘sits’ too low into the arches & has teeny door handles).
I didn’t say the S-Max was cool, but I said it comes a lot closer than the Prius. I don’t know why but the design is nicer, it looks more purposeful & it has a bit more presence.