I love Worcestershire, was brought up here (although admittedly on the other side of the river). After a spell at a poly the other side of the country and then 7 years in London I managed to get back here. Missed it so much. But Worcs north of Bromsgrove is Brum and to be avoided. You're 15 minutes from the M5 for north and south, M50 for southern taffland. It's never far from civilisation - even Bristol which is about 50 minutes away.
Eocnomically Malvern is surviving pretty well. Not too many vacant shops, some new jobs being created but quite a few lost over the last few years at Qinetic unfortunately.
Politically it's an odd blend of Blue, UKIP and Green. Goes with the rural/demographic thing. As ever in a are of outstaning beauty there's the perennial conflict of housing development and preservation of some bucolic perfection. If you avoid the local rag youd never know though
As for riding, the hills are wonderful things to have on your doorstep.
As tough or as cruisy as you want them to be. You can thrash up and down as much as you like or contour from end to end with little more than 600' of climbing en route.
As a local though I confess I almost never ride at the weekend - I generally ride at night or wet weekdays. The trails are usually considered "all weather" but frankly the last couple of months have broken my will - theyve been awful
Sunny weekends the hills should really be avoided unless you go to the southern end on quieter trails because whilst most walkers are very reasonable, and in fact it's quite rare to meet a grumpy bugger, it simply breaks up your ride too much to be sharing limited trails with so many walkers.
Pubs - god we are well endowed with great pubs and at least 4 or 5 local breweries producing fantastic beer. Not to mention ciders and perrys from across the hills hobbit land. 3 good pubs on the hills mid rides, another 3 or 4 off the hills.
Good bike shop of Paul's at Back on Track Bikes on North Malvern Road.