True, but I guess I was reflecting on the modern trend of boutique brands like Cotic; bikes look higher quality on the outside than they used to and therefore you would expect the quality on the inside to be comparable.
The quality of finishing that you can see on the boutique brands like Cotic, On One, Dialled, Cove, Intense, Turner, Curtis et al is amazing but all too often the quality that you can't see is lacking.
Intense are a case in point; amazing brand, fab looking bikes, awesome welds etc, but they are about as well aligned as the San Andreas fault and consequently everyone I know who has one has to change their bearings every 12 months because they wear out.