Depends on what you mean really.
z1ppy appears to be talking about things like Hope Hoops, machine built wheels made up of ‘normal’ constituent parts, but far cheaper than the sum value of said parts.
The OP, I assume, is talking about things like Crossmax which use proprietary parts and force you to get spares through them?
IMO the latter have nothing going for them. More expensive than a set of custom built wheels and rarely have any other meaningful benefits. I’d always custom build a set of wheels (or get something like Hope Hoops) rather than a product where you pay over the odds to get spares, then wait months for the pleasure.