A triumph of marketing for ‘the mad apples’.
When I were a lad, cider was either for mixing with lager and blackcurrant juice on Thursday nights out at uni, the primary food group of dog-on-a-string type crusties or the park bench companion of the hopelessly alcoholic.
Now its expensively advertised on telly and sold for OVER FOUR QUID A BOTTLE in nice bars and drunk enthusiastically by all sorts of people.
Still tastes the same to me. The only thing that’s changed is the marketing. Fair play to them.