As the guy who has measured the Trout and Luminous lights in my lab, and compared them to the magicshine, I can say that it’s definately not all about lumens.
For a start, most manufacturers state the theoretical max lumen output of the LED. as an example, the magicshine light I have states “900 lumens”. I measured it between 500 and 550. A german lab also measured it at 550.
Both the Trout and Luminous now show real lumen values. eg the LL is theoretical max of 2100 (I think), but comes out at 1700.
Lux is a measure of how bright the light seems at some set distance infront. A very focussed beam can have a high lux, but a low lumen.
A good example is the luminous 401, lower lumen than the 601, but higher lux as it’s designed for a more focussed beam, ideal for a head light.
If you can strech to it, go for a Trout or a Luminous light. Both very good with a lot of thought behind the Lumen output and beam pattern.
Which one to go for will depend on riding style and personal perference as there’s not much to choose between them.