One of the many tasks i have done over the last few years one of them was developing the brief and assisting in the implementation of a CRM system. As i am shortly to join the dole queue and have no real idea of what i want to do and out of curiosity i did a brief search and was shocked by the money being offered for CRM. Far more than i would have thought. Afterall a CRM is just a fancy database, just wondering if i am setting my sights too low!
Does anyone know what sort of thing a company looking for a crm analyst would want? coding skills, market knowledge, SQL, analytical skills, etc? Is there any general skills needed or is every job very individual?

