I’ve got the beard, just need the jacket.
Can’t you just pinch one off one of the Geography teachers at work? You’ll get leather elbow patches and everything.
Jack Thurston was talking about this on his radio show recently – he was on the ride, and is one of the founder members of the Tweed Cycling Club. To be quite honest, it seems like a perefectly sensible thing – ride bikes suitable for the flatlands of London, don’t wear technical clothing* to go down the shops, smile, have fun.
What’s not to like?
*But if you want to keep your inner MTB geek alive, while still adopting this style, you can always buy this.