I saw the first in this series and thought his food outlets must be doing pretty badly to sign up for this drivel. I guess it just shows what difference a good TV director makes to the outcome of a programme.
Food outlets? He has only recently opened a 2nd restaurant. To get a table at either you can only book 3 months in advance and you’re lucky if you do. Not sure he’s that desperate? Though IIRC his margins are slim, Ferran Adria has announced closure of El Bulli, the #1 restaurant in the world as he was losing moneyeach diner.
I think his head is getting bigger now and like smelling his own fart … think he is trying to challenge Bono the god’s status … absolutely out of touch with ordinary people except those who like to smell their own fart.
He intrigues me but I have to say last night’s offerings were pointless. There was nothing new to cinema food there, just a slightly twisted version of what existed.
I like him too, I am interested in food and though lots of his stuff is not possible (or even really desirable) to cook at home, it can inspire experimentation with flavours and novel techniques.
1. Heston tries the existing food, says it’s terrible.
2. Heston meets with the management, says he’ll do fantastic things. Management filmed saying something slightly realistic, which is edited to make them look negative.
3. Heston makes something as extreme, unrealistic and stupid as he can.
4. People/customers/management try it and say its extreme, unrealistic and stupid. Edited to make them look negative. Worried looks all round, Heston expresses despair at the whole idea.
5. Heston comes up with realistic incremental improvements.
6. People/customers/managment try it and say they like it.
7. Roll credits.